Essays Tagged: "marketing techniques"

The A Team.

The A Team:December 17, 2003AbstractA case analysis has been prepared to address the strategic marketing issue of retaining and expanding the customer base for Subway Sandwich Shops. The analysis ... formation is given to highlight the potential effectiveness of the strategies chosen to address the marketing issue.IntroductionThis critique expands on four critical issues where Subway is most vulne ...

(8 pages) 413 1 4.4 Jan/2004

Subjects: Businesss Research Papers > Marketing

Assess the value of marketing in this major financial services group as a business philosophy. Based on Barclays. Module was Marketing in Financial services. Enjoy!!!

To assess the value of marketing for Barclays I need to define the term "Business Philosophy"This is where Barclays feel th ... With this information a product can be developed to satisfy then exceed our customers expectations.Marketing can assist our goal to be more customer focussed in many areas of our company. At Barclays ... and not a good, there are four characteristics that separate our services from a good. By applying marketing techniques at each of these characteristics adds value to our services by showing our cust ...

(8 pages) 293 0 4.6 Feb/2004

Subjects: Businesss Research Papers > Marketing

This essay takes Red Bull's current marketing strategies and make changes to improve quality of the product and company.

d Bull energy drink became the fuel of choice for people from all walks of life. So how is Red Bull marketing its brand to meet the changing needs and budgets of its customers? How will the privately ... y conclusion is that we should focus on what the consumers want, need, and can afford and different marketing techniques.Red Bull founder, Dietrich Mateschitz, introduced his "tonic drinks" to the Aus ...

(3 pages) 198 0 3.7 Sep/2004

Subjects: Businesss Research Papers

Case Analysis: Real Madrid Club de Futbol

The ultimate goal for each and every soccer franchise or club is to be profitable. To do this, many marketing techniques must be exploited. World-class talent can be brought in to help put a better pr ... erhouse just as the Real Madrid once was and desires to be. Most other soccer clubs have structured marketing campaigns set out to gain a greater fan base. The Real Madrid and its president, Florentin ...

(6 pages) 189 1 2.7 Mar/2006

Subjects: Businesss Research Papers > Case Studies

ANOVA Testing

degrees of high standards in the research and evaluation departments. Staying on top of the latest marketing techniques, keeping abreast of consumer demands to ensure the highest quality customer ser ...

(5 pages) 289 1 4.0 Apr/2006

Subjects: Businesss Research Papers > Case Studies


eople which consisted of very high percentage of all over the worldLack of superior advertising and marketing techniquesTechnological involvement has been ignored like internet use for servingMenu has ... ot; Internet website development to order online· Use new technology developed cooking systemMarketing· Card: for regular customers which includes point system and on number of points cu ...

(3 pages) 56 0 0.0 May/2006

Subjects: Businesss Research Papers > Case Studies

Rolltronics - Case Study

s known to be a trend setter when it comes to product development, cost effective manufacturing and marketing techniques adopted to penetrate the market or hold the market share. It is the view of som ... disappearance of such major players in the industry and the eruption of new comers.2.2 Ineffective Marketing and DistributionAnother major cause that can lead to initiation of business discontinuitie ...

(19 pages) 221 0 5.0 May/2006

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

International Marketing for Elais

ecting the image of a company with an impressive know-how, a strong distribution network and modern marketing techniques.Its aspiration is to be the best company in Greece, by constantly improving and ... d consequently choosing of the country's wholesaling system respectively.7. What alterations in the marketing mix for each product should take place for the marketing effort to meet with success?7.1 C ...

(22 pages) 87 0 3.5 Jun/2006

Subjects: Businesss Research Papers > Marketing

Popular Culture: Historical Icons and American Culture

with attaining a lesson in race and ethnicity, consumers are also exposed to gender differentiated marketing. I visited 'Toys"R"Us' to explore the gender gap in the toy market. Here I found a strict ... inction and separation of the sexes. In the paragraphs that follow I will take a closer look at how marketing techniques and historical icons shape our American culture.Advertising schemes have evolve ...

(3 pages) 74 0 5.0 Oct/2006

Subjects: History Term Papers > North American History

Marketing on a B2C site Versus B2B Site

Debra Murphy of Vista Consulting (2007), "business-to-business (B2B) and business-to-consumer (B2C) marketing is different" (p. 1). While there are some individuals who believe that marketing is marke ... ho believe that marketing is marketing, no matter what industry the company may be in, the fact is, marketing is very different when it comes to marketing to other businesses and marketing to consumer ...

(5 pages) 524 0 5.0 Jun/2007

Subjects: Businesss Research Papers > Marketing

Supply Chain from Brick and Mortar to Web Site

ess. The evolution of e-business has opened a whole new world of services before people, right from marketing and sales to supply-chain fulfillment" (p. 1). The travel agency is no exception to this r ... mple, U.S. Travel operates out of several locations throughout the Pacific Northwest. The company's marketing strategy, in the wake of online travel agencies like, caters to a more persona ...

(5 pages) 288 0 5.0 Jun/2007

Subjects: Businesss Research Papers

EBUS - Marketing Differences - Office Depot & eBay, Inc.

buyers anywhere at anytime in which the target market may have been substantially smaller. Internet marketing is defined as "the practice of using all facets of internet advertising to generate a resp ... the creative and technical aspects of the internet, including design, development, advertising and marketing." (Wikimedia Foundation, Inc., 2007). Two companies internet marketing techniques will be ...

(4 pages) 95 0 3.5 Jul/2007

Subjects: Businesss Research Papers > Case Studies

Godiva Europe Case Study

BibliographyKernin, Roger A. and Peterson, Robert A. Strategic Marketing Problems: Cases and Comments. 11th Edition.GodivaGodiva is a chocolate company famous for ... President of Godiva Europe, Charles van der Veken completely restructured the company. He fired the marketing staff and changed the retail distribution network by removing Godiva’s representation ... consumers were very receptive. Godiva has opportunities to expand in these markets. With the right marketing techniques Godiva has the ability to grow.Godiva also had opportunities to grow in Japan. ...

(2 pages) 41 0 3.0 Aug/2007

Subjects: Businesss Research Papers > Case Studies

Tobacco Advertising in Today's Society

533;2Tobacco Advertising throughout the Years �2Reforming the Target Market �4Current Marketing Tactics �7Anti-tobacco Advertisements �9Freedom of Speech �10Conclusi ... 5533;10Conclusion ��wORKS cITED 11APPENDIX 11�Executive SummaryThe practice of marketing tobacco products has been a sensitive issue for many years and is yet to be resolved. Many ...

(12 pages) 126 0 5.0 Oct/2007

Subjects: Businesss Research Papers > Marketing Case Analysis

hey provide places to chat with other customers about their opinions of books. Amazon has extensive marketing techniques that help insure that the customers are guided to the books that they might enj ... ings on to the customer.Amazon has some competitive advantages over other virtual bookstores. Their marketing and information gathering techniques are years ahead of the competition. They are constant ...

(3 pages) 71 0 5.0 Feb/2008

Subjects: Businesss Research Papers > Marketing


even higher class of people. The reason for such an acceptance could be said to have come from the marketing techniques of the blue jean manufactures. Soon enough blue jeans themselves took o ...

(1 pages) 9 0 1.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

The article I have analyzed was written by T. H.

of what the future is to bring, which has been caused by several occurrences, though mainly modern marketing techniques are to blame. We are a capitalist society; this gives us, its citizens, ... t arose when it became convenient and readily accessible to even those who shouldn't have it.Modern marketing is an amazing thing. It combines social psychology with economics and science in order to ...

(6 pages) 973 0 0.0 Feb/2008

Subjects: Art Essays > Film & TV Studies

Functions of Management - Week 1

eas to increase sales and keep up with the customer demand for new products. Planning new games and marketing techniques is one of the keys to success.The second function of management is organizing. ...

(3 pages) 49 0 5.0 Apr/2008

Subjects: Businesss Research Papers > Management

AOL -- Service Marketing -- Case study

ail, news, sports, online conferencing, Internet access, weather, and more. A simple, yet ingenious marketing plan helped AOL reach its current level of success: wide distribution of free CD-ROMs cont ... s the latter. Obviously, AOL's software is a product, but it requires AOL services for use. Service marketing differs from product marketing in that the marketing mix differs between the two. Services ...

(2 pages) 36 0 5.0 May/2008

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Defining Marketing

� PAGE �3� Defining MarketingMKT/421November 14, 2006In the world of business, marketing plays a significant role within ... ificant role within an organization. Depending on the types of services offered and work performed, marketing can attribute to much success for any given business. The purpose of this paper is to defi ... ness. The purpose of this paper is to define the term marketing, and explain the overall importance marketing plays within an organization.I believe that marketing consists of the general public's vie ...

(2 pages) 83 0 5.0 Jul/2008

Subjects: Businesss Research Papers > Marketing