Essays Tagged: "Mather Ogilvy"

Analysis of HBS case on Charlotte Beers at Ogilvy & Mathers (Organisational behaviour).

1. Unfreezing a fragmented Ogilvy & Mather out of the Ice Age.Charlotte Beers tries to turn around Ogilvy by implementing a strategy bas ...

(4 pages) 587 0 4.5 Jun/2003

Subjects: Businesss Research Papers > Case Studies

Charlotte Beers at Ogilvy & Mather Worldwide.

Ogilvy & Mather first rose to prominence in 1950 with its eye-patched "Hathaway Man," an advertising tool for ... f the advertising world. Ogilvy eventually merged with its former parent company, the British group Mather & Crowther. Over time, Ogilvy came to pride itself as "the most local of the internationa ... make adjustments. In 1989, WPP Group Plc, a leading marketing services company, acquired Ogilvy and Mather for $864 million. By 1991, Ogilvy had 270 offices in four regions. By this time, Ogilvy was t ...

(9 pages) 387 0 3.8 Nov/2003

Subjects: Businesss Research Papers > Case Studies