Essays Tagged: "multinational"

For an organisation to succeed, there needs to be not too great a gap between the managerially espoused and the 'actually prevailing' sets of meanings, values and norms.

from a joint venture or partnership between two people, to a sprawling conglomerate mass such as a multinational. Whatever the size of the organisation however, it is imperative that for it to functi ... the cultural aspects of these values a little further than others. A typical example of this is the multinational companyMcDonald's. Their culture of success manifests itself in several ways, from rem ...

(9 pages) 284 2 4.1 Jan/2003

Subjects: Businesss Research Papers > Management

Development of Chunlan multinational operation

. Development of Chunlan multinational operationChunlan is an international high-tech big company operating on production, re ... its purchase and sales network to achieve higher profits. Chunlan has gone through three stages in multinational operation: (1) product export. In the start of 1990's, Chunlan exported products via a ... pability and expanding the brand advantage. It has become a true influential global enterprise. Its multinational operation mode is worthy of further study.

(2 pages) 75 0 4.5 Feb/2003

Subjects: Businesss Research Papers > Case Studies

Analysis of Chunlan multinational operation

Multinational operation is a complicated project. It involves the combination of global strategy, fi ... rnationalization and characteristic company culture, etc. Chunlan did some beneficial trials in the multinational operation and has gained good results. Its experience and trials is worth studying.1&g ... operation concept, Chunlan designed and implemented its internationalization strategy and developed multinational operation in a systematic way. First of all, Chunlan studied the trend of world electr ...

(4 pages) 140 0 4.3 Feb/2003

Subjects: Businesss Research Papers > Case Studies

Enlightenment for Chinese companies' globalization

acteristics, which is also compatible with the Chinese characteristics. The experience in Chunlan's multinational operation is enlightening for Chinese companies' globalization.1> Design clear glob ... ic goals and guarantee smooth implementation of the goals.2>. Strengthen management mechanism of multinational operation. Multinational companies are highly organized large-scale companies. It requ ...

(3 pages) 232 0 4.6 Feb/2003

Subjects: Businesss Research Papers > Case Studies

Fundamental causes leading to conflict in europe (tensions in Europe)

d maintenance in Europe after 1871 of large armaments and of two hostile military alliances.Two old multinational empires particularly feared rising nationalism in Eastern Europe. Austria-Hungary was ...

(2 pages) 70 0 4.3 Apr/2003

Subjects: History Term Papers > European History

Business studies GCSE coursework 1 Types and styles of business's

nies in the business world, and they produce items for sale or services to more than one country. A multinational that makes and sells a number of different products is called conglomerate. Multinatio ... nt products is called conglomerate. Multinationals normally have their headquarters in one country. Multinationals must have strategies to cope with a number of different problems, as becoming so larg ...

(3 pages) 59 0 4.5 Jan/2004

Subjects: Businesss Research Papers

Emerging Markets - "The french-fry market"

food and drink markets in regions such as Western Europe and North America reach saturation levels, multinational suppliers are now looking elsewhere around the globe to achieve profitability. Markets ...

(4 pages) 67 0 0.0 Feb/2004

Subjects: Businesss Research Papers > Markets & Exchanges

Mergers and acquisition

es (BHS) taking over Arcadia?British Home Stores has grown from a single store in South London to a multinational retail company with a major presence both in the UK and later on in overseas clothing ...

(6 pages) 292 0 3.6 Mar/2004

Subjects: Businesss Research Papers

Analysis of Coca-Cola Inc.

a case of having the right product and brand? Or is it more than that? Just what does it take for a multinational like Coca-Cola to sustain its competitive advantage?"Our flagship Coca-Cola brand empo ... ine's instability, Chudy said.Chudy and his team routinely do that type of analysis and legwork for multinationals. They also advise clients when they should begin building educational programs and in ...

(12 pages) 686 0 3.6 Mar/2004

Subjects: Businesss Research Papers > Case Studies

Canon strategic analysis case study (resource based view)

x in the copier business in the 1970s but also to grow into a highly diversified, multi-product and multinational premier company.Specifically, the report considers (1) the competitive strategy of Can ... lopment and transfer of capabilities throughout the organisationAs Canon grew into a multi-product, multinational corporation, the company's management took the following steps to ensure the continued ...

(8 pages) 622 0 4.2 Apr/2004

Subjects: Businesss Research Papers > Case Studies

INTERNATIONALISATION PROCESS in the specific case of IKEA

ion. From to be a simple local shop in a small town in Sweden 60 year ago, to be an actual powerful multinational with more than 76.000 employees and shops in more than 43 countries.2. INTRODUCTIONThe ...

(7 pages) 410 1 4.7 Apr/2004

Subjects: Businesss Research Papers > Case Studies

Lexus challenges Mercedes:a SWOT analysis.

owner enjoys at a half price.B.The problem.Extremely high competition on behalf of Toyota towards a multinational car industry like Mercedes whose name is synonym to luxury and status that offers if s ...

(2 pages) 197 0 4.2 May/2004

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Bear Stearns Business Overview

it is our goal to show how Bear Stearns rose from a modest New York investment banking firm into a multinational player in capital markets and acquisitions. To highlight the depth of business and the ...

(11 pages) 208 0 5.0 May/2004

Subjects: Businesss Research Papers

The Case of the Floundering Expatriate

xecutives as the change champion, who should has European and North American culture background and multinational merging & acquisition experience before.Why should it be done?First, we know that ... s-divisional team building program, who must has European and North American culture background and multinational merging & acquisition experience before. Before found this person Waterhouse have ...

(2 pages) 109 2 3.0 Jun/2004

Subjects: Businesss Research Papers > Case Studies

Major Alternative Staffing Approaches for international operations

roach- HCNs, or host country nationals are hired to fill key positions. This is more effective in a multinational approach when a company wants to act "local." People in and outside the subsidiary wil ...

(3 pages) 158 1 3.0 Jul/2004

Subjects: Businesss Research Papers > Management > Human Resource Management

Globalization.is it good or bad?

iteracy, can be easily clenched as most of the labour in developing countries are very cheap so the multinational companies always employ the worker in host countries. Moreover when the multinational ... however, the advancement of economy always goes with the exploitation of resource. In addition, the multinational companies always have a tendency to appropriate the smaller companies in host countrie ...

(2 pages) 131 0 4.0 Jul/2004

Subjects: Social Science Essays > Economics > Development Studies

Needs Assesment

a case of having the right product and brand? Or is it more than that? Just what does it take for a multinational like Coca-Cola to sustain its competitive advantage?        The flags ...

(5 pages) 78 1 0.0 Aug/2004

Subjects: Businesss Research Papers

WILTECH INDIA

more aggressive in the sales and marketing strategies. Wiltech had t information that an well known multinational competitor was planning to build a new plant in India.Wiltech has a high quality image ...

(2 pages) 69 3 4.7 Aug/2004

Subjects: Businesss Research Papers > Case Studies

Walt Disney Case Study

Walt Disney has became a world leader in family entertainment. Today, the company is operating on a multinational level, and has over 58,000 employees world wide, and over 189,000 shareholders. What a ...

(3 pages) 205 0 5.0 Oct/2004

Subjects: Businesss Research Papers > Case Studies

Segmentation targeting and positioning of Mcdonald's for india

IntroductionMany multinational fast food chains (MFFC) like McDonald's and KFC are opening outlets in India. A fascin ... chains. There are two kinds of fast food chains operating- broadly classified into the those run by multinationals and those that are tailored to serve people interested in traditional Indian snacks.1 ...

(17 pages) 280 1 4.6 Nov/2004

Subjects: Businesss Research Papers