Essays Tagged: "music market"

SWOT analysis report

ian dance label that value innovation and creativity and is aspiring to become leaders in the dance music market. At this point in time, GDR must outline a marketing strategy (within its budgets) in o ... revenue, a unit sales volume of 1,666,489, a market share of 5%, increasing awareness or pop/dance music, Nicci (by 30%) and Frankl'n (by 15%), introducing Internet distribution, and retaining a whol ...

(11 pages) 838 0 3.7 Nov/2002

Subjects: Businesss Research Papers > Management

Analysis of the Music Industry: Describes in detail how the music industry has changed its methods of distribution, promotion and manufacturing.

In the recent years there has been a change in the structure of the Music industry and the paths that have been used for creating, promoting and distributing music. Mos ... e future impact, we need to clearly understand the current structure.The value chain of the present music market is pretty simple. We have four main players - Artists, Music Agents (intermediates), Di ... , Music Agents (intermediates), Distributors and Consumers. The way that the product, in our case a musical CD or just music, reaches its final destination is most of the times well defined. There are ...

(11 pages) 928 2 4.4 Nov/2002

Subjects: Businesss Research Papers > Case Studies

Copyright and global music industry

Figure 1 presents the current structure or value chain of the music market [11]. This illustration explains simply how music moves a creative artist to its final ... llustration explains simply how music moves a creative artist to its final destination, a consumer. Musicians typically come with a sample of their music to a music publisher or an artist & repert ... tist & repertoire (A&R) manager of a record company. If this initial 'gate keeper' find the music promising, negotiations start [12]. A contract is signed with a music publisher. Recording is ...

(4 pages) 146 0 4.0 Apr/2004

Subjects: Art Essays > Music History & Studies

Payola: The Dirty Side of Popular Music

We like to think about popular music as an art form that represents the true spirit of the generation that produces it. We think th ... orm that represents the true spirit of the generation that produces it. We think that we choose the music we like, the music that speaks to us, from a wide range of choices. The truth is that popular ... ck and Roll radio stations and DJs have been willing accomplices to the manipulation of the popular music market. The record industry has depended on various forms of "pay for play" called "payola" to ...

(20 pages) 39 0 3.0 Jul/2007

Subjects: Art Essays > Music History & Studies

Baby Boom Generation's Affect on the Music Industry

Music 129: American Society & Its Music Dr. Jack Foote 6/18/2007 Baby Boom Generation's Affect o ... t of the fifties and sixties, known as the baby boom generation, had an unprecedented affect on the music industry. Compared to the young people of today's generation, baby boomers dictated the cultur ... ulture much more significantly. Albeit not in the same sense, they retain a minor affect on popular music today. The baby boomers have always been the largest buying group in America, but never more o ...

(4 pages) 28 0 4.0 Apr/2008

Subjects: Art Essays > Music History & Studies

Advertising Plan: Band - Music Industry

iful Disaster", and the ensuing campaign to create awareness and establish the band as a brand. The music market is a highly competitive, and difficult one to enter. Therefore, an advertising/promotio ... t 50,000, with a population of 135,468 regionally, which is not necessarily conducive to a thriving music scene, let alone a punk rock one. Herein lies the problem, the lack of proper resources locall ...

(19 pages) 41 0 0.0 Feb/2009

Subjects: Businesss Research Papers > Marketing

Technology in 20th and 21st Century Music

ed the way we think, do business, socialise and,possibly most of all, the way we listen to and make music. From thehumble tape recorder that was used in the 1950s up until the early1990s, to the state ... Minimoog (the first portable synthesiser), toSteinberg Cubase and Emagic Logic (two of the leading music computerprograms available). I will conclude the essay with the question 'Haselectronic techno ...

(15 pages) 30 0 0.0 May/2009

Subjects: Science Essays > Computer Science

Ethics in the Music Industry

1. IndustryThe music industry includes sub-industries from diverse classifications such as information and communic ... ufacturing and retail sales. Under the International Standard Industrial Classification (ISIC), the music industry is the business of music which is responsible for the production, sales and publishin ... n, marketing and promotion activities. There are currently 4 big players in the industry: Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Group, controlling about 81.87% of ...

(10 pages) 27 0 3.0 Nov/2009

Subjects: Businesss Research Papers

An in-depth look into the Hyphy Movement, one of the Bay Area

nt is a cultural movement originating out of the San Francisco Bay Area in California. Its style of music, rap music specifically, is the defining aspect of this movement along with the Hyphy culture. ... ent along with the Hyphy culture. "Gritty, thumping snares, and rugged production characterize" its music. (1) It became very popular in the Bay Area in the late 1990's and early 2000's. However, it i ...

(13 pages) 26 0 0.0 Apr/2010

Subjects: Social Science Essays > Current Issues