Essays Tagged: "Nandan"

brand identiy

men).Brand as symbol (image visual/metafora dan warisan brand).Menurut Harris dan Chernatony (dalam Nandan, 2005:265), brand identity terdiri dari komponen-komponen berikut ini:Visi brand, sebagai sat ... .Lovelock, Chirstoper., and Jochen Wirtz. (2011). Service Marketing. New Jersey USA: Pearson.Jurnal:Nandan, S. (2005). An exploration of the brand identity-brand-image linkage: a communications perspe ...

(5 pages) 0 0 0.0 May/2014

Subjects: Businesss Research Papers