Essays Tagged: "Netto"

Netto Case study.

1.0 Introduction1.1Terms of referenceThis report is the result of analysing the Netto case study. The report identifies the key points that have helped Netto become a successful di ... he future and how to maintain its competitive advantage.2.0 SWOT analysis2.1.1 Strength§Netto has become a increasingly visible & recognisable high street name§Netto has a range of pro ... h street name§Netto has a range of products that covers 90% of the daily needs of customers§Netto consolidated its position in Denmark, now looking at possibility of exporting the concept, in ...

(8 pages) 211 0 3.4 Apr/2003

Subjects: Businesss Research Papers > Case Studies

Business case study about choosing one strategy and its implications for a danish supermarket

nt a little bit more money buying in stores where they think that the product quality is better. If Netto's marketing strategy is only focused in low price there is the danger of loosing market share ... because customers do not trust in it and its products, because are mainly not known brands, or are Netto's brand.Furthermore, other danger that Netto has to face is that the other sort of retailers f ...

(2 pages) 119 3 3.3 Nov/2003

Subjects: Businesss Research Papers > Case Studies

Netto case study -marketing.

INTRODUCTIONNetto is a Danish supermarket group, opened its first store in December 1990, since then Netto has b ... middle market in it's own country, in the UK it has aimed exactly for the budget end.Everything Netto does is designed to keep prices down. The stores are very simple, many looking like warehouses ... y. Very little effort or expense is made in presenting (merchandising) the goods to the customers - Netto is thus a far cry from Sainsbury's in this field!Prices are very good at Netto, although t ...

(7 pages) 174 0 3.7 Nov/2003

Subjects: Businesss Research Papers > Marketing

Netto's successful startegies.

Key points of Netto's successful strategy§Pricing StrategyPricing is a central part of Netto's marketing ... underpins its discount philosophy of providing the lowest price for a range of essential products, Netto compete on the basis of lowest price and high quality, their strategy is to be the cheapest bu ... d then cross the road to do the rest of the shopping in the supermarket.§Cultural StrategyNetto being operating in four international markets with its very distinctive characteristics and di ...

(5 pages) 102 0 3.0 Nov/2003

Subjects: Businesss Research Papers > Marketing