Essays Tagged: "Niche market"

Harley Davidson.

as able to go from nearly bankrupt to successfully gaining a substantial portion of the market in a niche product.The company was able to gain market share and profit by substantially restructuring th ... employees in problem solving and they redeveloped and focused their marketing strategy to a smaller niche market.In 1903, William Harley-Davidson, Arthur Davidson, Williams Davidson, and Walter Davids ...

(9 pages) 921 0 4.1 May/2003

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

This is a business report about the Internal and external analysis of The Body Shops strategies in the cosmetics industry

p, it is evident to see that the Body Shop is currently the market leader in its positioning of the niche market, of uncommon skin product using natural ingredients.However, with the recent issues wit ...

(1 pages) 292 0 1.6 Dec/2003

Subjects: Businesss Research Papers > Marketing

Business - marketting

: final user of the product/service.5.Mass market - large, broad markets. Eg: water, electricity.6. Niche market: Small, very specific market. Eg: Mercedes rolls Royce.The marketing concept:The aim of ... classified into:"«Mass market - undifferentiated, large market. Eg: water"«Concentrated/niche market - exclusive, single segment. Eg: Ferrari, rolls royse, kippot."«Differentiated ma ...

(3 pages) 181 0 4.1 Mar/2004

Subjects: Businesss Research Papers > Marketing

Checklist for Strategic Planning Apple Computer

interviews, SWOT analysis and Porter's Five Forces analysis.Grand StrategiesApple Computer serves a niche market for education, consumer, and professional markets. Low-cost leadership, according to fo ... or Apple Computer. Apple is also very well known for its multi-media applications. They have been a niche computer for those individuals that utilize computers for multi-media. Apple's QuickTime progr ...

(8 pages) 943 0 4.3 Mar/2004

Subjects: Businesss Research Papers

A Report on the Australian Bottled Water Industry

u of Statistics) in 2001. The boom in consumption of bottled water has moved the product beyond the niche market and into the mainstream as it has become a staple to many Australians. Many people drin ... 8 segments.1. Actualizers: Their purchases often reflect cultivated tastes for relatively upscale, niche-oriented products. Actualizers would consume brands like Glacier and Perrier, which reflects a ...

(9 pages) 114 0 4.5 Apr/2004

Subjects: Businesss Research Papers > Management

Health and Illness paper: addiction to working out and social reasoning.

of health consciousness that has flooded western ideals of what it is to be healthy. It has created niche market that is fueled by public demand. This demand has its roots in the media by creating the ...

(8 pages) 87 0 5.0 Nov/2005

Subjects: Humanities Essays > Health & Medicine

Marketing Management: Marketing Plan Formulations.

rpack has shown clear strengths in developing specialized products for small segments in adopting a niche market and provide good products and services apart from the major vendors who focus on high-v ...

(10 pages) 120 0 3.0 Dec/2005

Subjects: Businesss Research Papers > Marketing

Large Companies and the Possibility of Real Innovation.

issues when it comes to being innovative. Unlike small companies that have the luxury of finding a niche market for unusual and out of the ordinary products and services, relying as they do on their ...

(11 pages) 103 0 3.0 Dec/2005

Subjects: Science Essays > Computer Science

Swatch Case

ed to a younger target audience. Their new design, distribution and production strategies created a niche market that became popular worldwide. The Swatch Watch Company transferred itself from near ba ... nd defending existing markets by creating local manufacturing plants.Potential Solutions1. Creating niche products -The Swatch Group's focus on producing fourteen (14) different brands had taken their ...

(10 pages) 436 1 5.0 May/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Ford Motors: Argument supporting the niche market strategy

Global niche strategyFord management may have gone through some extensive discussion and argument to arrive ... Mr. Nasser believed and argued that there was a shift in car demand; the world is shifting towards niche car markets. Ford motors needed to differentiates their cars to fascinate and capture the nich ... Ford motors to be across the broad range of the market e.g. producing volumes of cars and capturing niche market customers. The cost of differentiation while serving the mass market of customers (volu ...

(1 pages) 47 0 3.0 Jun/2006

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

New Food Product Development - Chilled Dessert For The Healthy Eating Sector

vantages over other products available in order to achieve sustainable competitive advantage in the niche market.As highlighted by Earle and Earle (1999) the product development programme encompas ... ivergent thinking. For this project, there is an emphasis on focused, systematic thinking whereby a niche market has been uncovered for the healthy eating sector. Fuller (1994) notes that ideas come f ...

(21 pages) 150 1 4.3 Sep/2006

Subjects: Businesss Research Papers > Case Studies

Digico - Expansion to India or China: Choice between expansion to China or India for a company producing computer projectors and specialist display screens

with bureaucratic hindrances which will be hard to overcome.Since our company targets only a small niche-market India might probably be the better choice since its service sector, which includes our ...

(1 pages) 25 1 5.0 Oct/2006

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Barco Projection System: Worldwide Niche Marketing

ing to oil supply shock, the company altered its market strategy from consumer market to industrial niche market of projectors. This decision was based on firm and clear vision that Barco knew which m ... clear vision that Barco knew which market it had to serve. Pursuing top-of-the-line in the high-end niche market, Barco focused on R&D to retain the top quality and launched series of internationa ...

(5 pages) 82 0 4.3 Jan/2007

Subjects: Businesss Research Papers > Case Studies


ategory of luxury/performance vehicles. Although a relatively small global player, BMW cultivated a niche market selling 553,000 units worldwide in 1991, representing 1.7% of the world output of autom ... enowned as a 'master marketer'. His mission in 1992 was to keep BMW out of the 40,000 unit per year niche car market and establish BMW as a 100,000 unit per year auto manufacturing leader. The United ...

(12 pages) 209 1 4.8 Mar/2007

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Legal and Ethical Analysis of Pat Parker & Associates

researching opponent’s weaknesses (1).From then on he became a research consultant and found a niche market in providing election campaigns of Democratic candidates with opposition research. Pat ...

(9 pages) 56 0 5.0 Mar/2007

Subjects: Law & Government Essays > Law > Cases

Colgate-Palmolive Company: The Precision Toothbrush

3COMPETITION4PRODUCT DESIGN & TESTING4SWOT ANALYSIS5RECOMMENDATIONNICHE7DETAILED STRATEGY10ALTERNATIVE: MAINSTREAM11CAPACITY COST ANALYSIS12 ... nt: Oral-B, Reach Advance Design, Crest Complete, and Aquafresh FlexDifferential pricing structure: Niche market vs. Mainstream marketDifferent advantages/ disadvantages: Niche market vs. Mainstream m ...

(13 pages) 253 2 3.0 Jun/2007

Subjects: Businesss Research Papers > Case Studies


Picture Show" is a cult classic, and not just a classic film, because it's main audience is a niche market. The reoccurring theme in this film was regaining a love once lost, and the being kept ...

(1 pages) 7 0 0.0 Nov/2001

Subjects: Literature Research Papers

Business Strategies For A Media Company

ication of the choice. A generic strategy is also identified should Aston Media decide to enter the niche market. The three general generic strategies that will be considered are cost leadership, diff ... e general generic strategies that will be considered are cost leadership, differentiation and focus/niche.Introduction Since its inception, television broadcasting has been a class example of a "&tild ...

(5 pages) 80 0 0.0 Oct/2001

Subjects: Businesss Research Papers

Design a program that structures incentive pay and links it to a China manufacturing SME's organizational strategies and effectiveness

on a strong or differentiable value proposition based on a specific technical competence aimed at a niche market segment. They have carved out a space in the market based on patented technology or pro ...

(5 pages) 147 0 4.1 Jul/2007

Subjects: Businesss Research Papers > Management > Human Resource Management

Audit Report: I-Mate.

y ReviewARE FIVE HEADS BETTER THAN ONE?�Executive SummaryCase OverviewAdvert, a medium-sized Marketing firm with declining revenues and recent poor ad campaigns, created a self-managed team to ...

(9 pages) 79 0 5.0 Sep/2007

Subjects: Businesss Research Papers > Case Studies