Essays Tagged: "niche markets"

Challenging Topgrading concepts of maximizing human resources and reduces cost.

pany offers products and services that are replicable, achieve high quality and streamline process. Niche markets destroyed by the global market place. Technological advantages reduced by research and ...

(13 pages) 355 0 4.3 Apr/2003

Subjects: Businesss Research Papers > Case Studies

Intel operating environment and swat

s. Since Intel has introduced there own RISC processors that have been received favorably in the in niche markets like CAD design and graphics rendering. The Introduction of the i386 and i486 establis ... d-class manufacturer.Since the 1990's boom with the RISC processor, Intel is faced with finding new niches in the technology market place. The PC world has become a "lightning fast" industry leaving c ...

(2 pages) 156 0 4.0 May/2004

Subjects: Businesss Research Papers > Management

Marketing Plan for Bilabong

t:The watch market is a highly established industry. Watches are positioned by style in the various niche markets: causal, sporty, formal, semi-formal and jewelry (Faleiro). The importance of watches ... tant attribute of the watch (Faleiro). Many watch companies capitalize on most of all the different niche markets. For example, the Swatch Group which is a major player in all market segments with gro ...

(15 pages) 348 1 4.1 Aug/2004

Subjects: Businesss Research Papers > Marketing


eerleading, aquatic activities, street/roller/ice hokey, and hiking. Nike is further addressing new niche markets every year. The principal products used in Nike's footwear products are natural and sy ...

(11 pages) 212 0 2.7 Jul/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Marketing Report for Coca Cola Amatil (CCA):

ieving the goal of being "the leading beverage for every occasion"- individual products can satisfy niche markets that utltimately connect into a mass market-unique formula of coke syrup is a competit ...

(5 pages) 211 0 2.0 Aug/2006

Subjects: Businesss Research Papers > Case Studies


ss market - the seller mass-produces, mass distributes, and mass promotes one product to all buyers.Niche markets - is created when the mass market is finely divided into smaller markets consisting of ...

(4 pages) 176 0 4.5 Aug/2006

Subjects: Businesss Research Papers > Marketing

Financing A Silicon Valley Start-up

Date completed: 14-10-2007On seeing the lack of web services for ticket booking and also unexplored niche markets requesting for seat reservation of venues with less than 200 seats, TixToGo designed a ...

(3 pages) 38 0 0.0 Jan/2008

Subjects: Businesss Research Papers > Case Studies > E-commerce

Online Auction Case Analysis

North America, Europe, Asia and Latin America as well as local and regional competitors going after niche markets.Market Growth Rate: § Estimated growth of business-to-business sales is 665% by 2 ... e Industry Unattractive § Competition ? Competitive forces increase as online companies target niche markets. In general the auction industry is competing against ?classified advertisements in ne ...

(6 pages) 74 0 0.0 Feb/2008

Subjects: History Term Papers > Central & Southamerican History

Proctor & Gamble

h consumers. Branding: Five New Lessons demonstrated that "consumers were starting to identify with niche markets" and "the age of the giant, mass-market brand seemed to be dead". (Berner 2006) Procte ... dead". (Berner 2006) Procter and Gamble shifted their mass-market focus and began to expand to the "niche market" and use technology and market research to develop products such as "Tide Coldwater" wh ...

(3 pages) 128 1 3.7 Feb/2008

Subjects: Businesss Research Papers > Case Studies

PESTLE analysis on wine industry

ons in the wine industry are high and the trend is steady. To take part in anything beyond regional niche markets, wine industries spend million building their brands. Through promotion and advertisin ...

(4 pages) 4 0 0.0 Jul/2012

Subjects: Businesss Research Papers