Essays Tagged: "Olay"

Procter & Gamble

has proven itself to be successful in other markets like theworld of cosmetics. For example, Oil of Olay had been declining in 1984. Though,once acquired by P&G in 1986, it became 'one of the most ...

(8 pages) 446 0 3.4 Mar/1996

Subjects: Businesss Research Papers > Case Studies

Prompt: Antibacterial products worsen the problem of resistant bacteria.

soaps such as Dial are guranteed and clinically proven to kill 99.9% of bacteria. Beauty bars like Olay are able to mositurize your skin and make you look younger but do they do the job? Moisiturizi ...

(3 pages) 48 1 4.7 May/2004

Subjects: Science Essays > Biology

Why is the brand increasingly important for multinational companies and what function does it serve?

isruption, he anthropomorphizes brands."Apple expresses liberty regained; Pepsi youthfulness;Oil of Olay timeless beauty; AT&T the promises of the future."To Dru, brands have not only personalitie ...

(8 pages) 301 0 4.5 May/2004

Subjects: Social Science Essays > Sociology

L'Oreal of Paris Case Write-up

was 14%. In the daily moisturizer line, it had a 4.9% market share which ranked 3rd place following Olay and Ponds; on the other hand, Plénitude was doing pretty good in the treatment moisturiz ... out the price than the quality. This works in the advantage of Plénitude's main competitors, Olay and Ponds, who can provide products at a lower price. Downfall in the cleansers line was not a ...

(6 pages) 35 0 0.0 Apr/2009

Subjects: Businesss Research Papers > Case Studies

L'oreal case study analysis

o?MARKETUS FRMass retailers 1st by farLast 2nd educated consumersNot familiar few competitorsOil of Olay and Ponds Loyal costumersNew entrant 1st to enter the mass marketGood reputation thanks to FR h ...

(2 pages) 1 0 0.0 Aug/2014

Subjects: Businesss Research Papers > Marketing