Essays Tagged: "PEST analysis"

Conduct a Marketing plan for Daimler-Benz with an emphasis on their pasenger cars (Mercedes-Benz).

5 Forces AnalysisSWOT AnalysisComplete Marketing Audit using PEST AnalysisMarketing Segmentation and Targeting for the A-Class ModelPortfolio Analysis for Merced ...

(3 pages) 408 0 4.8 Dec/2002

Subjects: Businesss Research Papers > Marketing

This is a business report about the Internal and external analysis of The Body Shops strategies in the cosmetics industry

in United Kingdom and in the United State of America, The Body Shop's position is under threat.The Pest analysis has indicated that the macro-environment in which The Body Shop operates is ever chang ...

(1 pages) 292 0 1.6 Dec/2003

Subjects: Businesss Research Papers > Marketing

SLEPT Analysis of the Retail Financial Services Market // Part 2 - Traditional and Contemporary Modules of Building Society

IndexPart 1 - SLEPT Analysis of the Retail Financial Services Market1.Introductionpage 32. PEST Analysis - Monitoring The Environment page 42.1PEST - In An External Macro-Environment Point Of ... rate at a national and international level. This will allow us to conduct what is often referred as PEST analysis. There are many different variants: Some analysts include the green Environment, and f ...

(19 pages) 253 0 4.3 Dec/2003

Subjects: Businesss Research Papers

Elba Holdings Case Study Analysis

arry three brands: Elba, Edwin, and Adax. The analysis was done by using the following theories:The PEST analysis was studies to give a better understanding as to how the external macro environment af ... , the sociological factors are changing in line with technological changes. Thus each factor in the PEST analysis is intertwined and it can't be unbundled and looked at separately, because changes in ...

(28 pages) 400 0 4.1 Apr/2004

Subjects: Businesss Research Papers

Samaung China:The introduction of colour TV

TABLE OF CONTENT1: Executive summary32: Background of case;3: Chinese business environment. 5A: PEST analysis. 54: Chinese TV industry. 65: Participation of Samsung in China. 76: SWOT analysis. 87 ... study of this case focuses the business environment of Chinese colour TV industry with the help of PEST analysis and gives an idea about the strength's, weakness, opportunities and threats of Samsung ...

(15 pages) 345 1 3.8 May/2004

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Avce business swot/pest analysis. E/C criterea. Fuse bar + smart marketing objectives

PEST analysisI shall now carry out a PEST analysis for my product (Fuse bar). I will look at the pol ...

(11 pages) 137 0 4.3 Jul/2004

Subjects: Businesss Research Papers > Marketing

Marketing: PEST Analysis for ATM in UAE

MARKETING: PEST Analysis for the ATM in the United Arab EmiratesPEST analysis:The process by analyzing the foll ... ironment such as political forces, economic forces, socio-cultural forces and technological forces (PEST factors)The preceding aspect is called PEST factors. It is the outside forces, which should be ...

(8 pages) 247 0 3.4 Jul/2004

Subjects: Businesss Research Papers > Marketing

DeBeers Case Analysis and PEST Analysis

ll conclude with some implementation steps for the solutions that have been recommended.ChallengesA PEST analysis has been performed on the current situation facing De Beers. In the following section, ... g De Beers. In the following section, I will focus on the most important problems identified in the PEST analysis for which we must find solutions and also on the most important positive forces that w ...

(10 pages) 215 0 5.0 Aug/2004

Subjects: Social Science Essays > Economics > Development Studies

Proposition 11 and Union Electric Case Study and Recommendations

entation steps for the solutions that have been recommended.Proposition 11: Closing CallawayA PEST analysis has been performed on the current situation facing Union Electric. In the following se ... n Electric. In the following section, I will focus on the most important problems identified in the PEST analysis for which we must find solutions. Please refer to Exhibit 1 for details on the PEST an ...

(10 pages) 74 2 4.7 Aug/2004

Subjects: Businesss Research Papers > Case Studies

Coffee corporation

y and variety of international marketing, focusing on market entry strategies. It proceeds with the PEST analysis of the target country with the C factor in mind (highlighted). The report process with ... throughout a globalises culture.(Source: www.starbucks.com)Characteristics of the Indian market.(A PEST ANALYSIS)Political.The Coffee Board of India is an autonomous body, functioning under the Minis ...

(24 pages) 544 0 3.8 Dec/2004

Subjects: Businesss Research Papers > Case Studies

Marketing Communications Plan for Consumer Electronics

IALIST RETAIL OUTLETS 16WHOLESALE OUTLETS 16ONLINE STORES 16APPLE'S OWN RETAIL STORES 16APPLE CO. 16PEST ANALYSIS 17POLITICAL FACTORS 17ECONOMICAL FACTORS 17SOCIAL FACTORS 18TECHNOLOGICAL FACTORS 18OB ... ellers that do not currently sell Macintosh systems; and increasing the reach of its online stores .PEST ANALYSISPolitical factorsThe political factor is an external element that affects the market be ...

(38 pages) 719 1 4.7 Jan/2005

Subjects: Businesss Research Papers > Marketing

Ifrah Naz MAKETING PEST AND SWOT ANALYSIS: Business Marketing: Unit 3 A3

The Pest analysis examines the external environment and the global factors that may affect a business. T ...

(6 pages) 61 0 3.0 Jun/2005

Subjects: Businesss Research Papers

The Indesit Company - Launch of AV Range.

..........................53.1.1 SWOT Analysis ..............................................63.1.2 PEST Analysis ...............................................63.2 Targeting and Segmentation........ ... ble to The Indesit Company should they choose to launch an AV Range.This report includes a SWOT and PEST Analysis to analyse factors within the company as well as other global factors. Also included a ...

(8 pages) 89 1 1.0 Oct/2005

Subjects: Businesss Research Papers > Marketing

Public Bank

PEST analysis - Public BankProcedure(a) The organisation's annual report is evaluated(b) Market rese ...

(2 pages) 34 0 3.0 Mar/2006

Subjects: Businesss Research Papers > Case Studies

Formal Business Report on PEST Analysis.

1.0 Terms of Reference.This report, written for Chalem Westaby, aims to clearly set out what a PEST analysis is, and why it is important for organisations to conduct them, due on the 6/3/2006.2.0 ... tion in the back of the report.3.0 Findings.In this section I aim to answer the question, what is a PEST analysis, and also to discover why it is important to conduct them.3.1 What is a PEST analysis? ...

(4 pages) 280 0 2.0 May/2006

Subjects: Businesss Research Papers

Strategy synthesis-Toyota

echnology and manufacturing processes, suppliers relationship and distribution systems.In addition, PEST analysis gives more ideas for industry to focus more on selecting the appropriate market and se ... ng to be cost-efficient in manufacture for that, they can attract customers with different features.PEST analysis of automobile industry: (Thompson & Strickland, 1995)Political factors:· Go ...

(15 pages) 702 0 3.7 May/2006

Subjects: Businesss Research Papers > Case Studies

Five Forces Analysis

st a competitive environment. It has similarities with other tools for environmental audit, such as PEST analysis, but tends to focus on the single, stand alone, business or SBU (Strategic Business Un ...

(2 pages) 90 0 5.0 May/2006

Subjects: Businesss Research Papers > Marketing

Sun life case

c managerial viewpoints 42.3.1: Sun Life Financial's strategic logic 62.3.2: SWOT analysis 102.3.3: PEST analysis 132.3.4: The attractiveness of the Chinese insurance market 172.3.5: Strategies and ci ... arket potential, whereas threats are mainly due to the communistic history of the country. From the PEST analysis one can conclude that political factors are still a bit unstable (bureaucracy and mark ...

(29 pages) 195 0 4.7 Jul/2006

Subjects: Businesss Research Papers > Case Studies

PEST analysis report for two leisure firms:

Introduction:I was asked to prepare a PEST (political, economical, sociological and technological) analysis report for two companies of my ... and technological factors and will then draw conclusions based on my analytical report.To prepare a PEST analysis report on my chosen firms, I had to research and analyse the leisure industry market a ... ry market as a whole.PEST Analysis of the Leisure Industry in the UK:Before starting to analyse the PEST factors that affect the leisure industry as a whole I would like to give a definition and expla ...

(14 pages) 128 0 5.0 Jul/2006

Subjects: Businesss Research Papers > Case Studies

Environmental factors

environment of operations before beginning the marketing process. Environmental factors such as the PEST analysis examine changes in a marketplace caused by political, economical, social and technolog ... erior commitment to environment improvement (PepsiCo.com, 2007)..ReferenceMarketing teacher. (n.d). PEST Analysis. Retrieved on June 07, 2007 fromhttp://www.marketingteacher.com/Lessons/lesson_PEST.ht ...

(3 pages) 189 1 4.0 Jul/2007

Subjects: Businesss Research Papers