Essays Tagged: "PlanetAll" Expanding Beyond Books case study plus extra questions

ne shoppers find products on the Internet (in August 2002). Also in August 2002, the company bought PlanetAll, a free organizing service with 1.5 million subscribers that provides Web-based contact ma ... nority investments in,,§Company bought Junglee Corp. and PlanetAll for $270 million§Heavy advertisement -spent $26.5 million in 1998 - 23% of total sale ...

(12 pages) 772 0 4.1 Apr/2003

Subjects: Businesss Research Papers > Case Studies > E-commerce