Essays Tagged: "PRIUS Toyota"

Marketing Management at Toyota

Toyota Motor CorporationMARKETING MANAGEMENT OF TOYOTAToyota's Major Car modelsToyota Prius Toyota Highlander Hybrid Toyota YarisToyota Corolla Toyota Lexus LX 570 Toyota AvensisToyota C ... ing, Toyota started own European design centre in the south of France. In 1997, Toyota's star - the Prius - world's first hybrid car with eco-friendly design was launched and is still one of the most ... r manufacturing which got them the European Car of the Year award in 2005, for its first hybrid car Prius. In 2007, Toyota went on to win Best Car Manufacturer and Toyota was also able to achieve 1 mi ...

(36 pages) 205 1 5.0 Oct/2009

Subjects: Businesss Research Papers > Management

Toyota's Prius Case Study

1 Abstract The unpredictable success of Toyota in introducing its Hybrid car, PRIUS, made it a good example and a very important case to study by marketers and managements. In th ... try to spot a light on all, micro and macro, environmental factors surround the introduction of the PRIUS in U.S market. We try to analyze the marketing strategies taken by Toyota's marketing managers ... . After the successful introduction of Honda's Hybrid vehicle, Toyota decided to introduce the 2001 PRIUS to the market. The PRIUS combines two engines, gas and electrical in order to strengthen fuel ...

(17 pages) 3 0 0.0 Sep/2014

Subjects: Businesss Research Papers > Case Studies