Essays Tagged: "Product Innovation"

Case Study: MacDonald's.

. Keeping ahead involves continuous hard work to enhance the reputation of the brand, together with product innovation based on detailed market research that indicates how to please customers.When the ... would enjoy. From extremely modest beginnings, they hit on a winning formula selling a high quality product cheaply and quickly. However, it was not until Ray Kroc, a Chicago based salesman with a fla ...

(10 pages) 869 2 4.1 Jan/2004

Subjects: Businesss Research Papers > Case Studies

Marketing Spotlight - Microsoft Competitive Markets and Marketing Strategies

that enabled Microsoft to achieve such remarkable growth in the competition-laden computer industry:Product Innovation: Microsoft achieved early success because of a single product innovation. In 1980 ... d the company to vault to unforeseen heights, it continued to develop innovative software and other products. Microsoft's current big project is a next-generation operating system called Microsoft .Ne ...

(5 pages) 204 0 5.0 Dec/2004

Subjects: Businesss Research Papers > Management

HR Study case

large firms in the Kingdom. Growth has been rabid, with a lot of new business won a reputation for product innovation and high quality. The company currently employs 150 people at a costal site in th ... f the training organization within his company. Recent serves to highlight this.Walking through the production department a few weeks ago, the managing director spotted a memo and a list of the notice ...

(14 pages) 381 0 3.0 Feb/2005

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Kentucky Fried Chicken and the Global Fast-Food Industry

used two techniques which had a positive influence on the increase of the profit - franchising and product innovation. Second owners have used franchising as well but also added other features of tod ... other industry's key economic features are important. The fast-food industry has very standardized products which is an advantage in case of expansion. In case of KFC the supplier of chicken meat (Ty ...

(5 pages) 242 1 5.0 May/2006

Subjects: Businesss Research Papers > Case Studies

New Food Product Development - Chilled Dessert For The Healthy Eating Sector

CHAPTER 1 INTRODUCTIONAims and objectives of the product development projectThe aim of this project is to design a chilled dessert for the health ... chilled dessert for the healthy eating sector. It must have some nutritional advantages over other products available in order to achieve sustainable competitive advantage in the niche market.As ... tainable competitive advantage in the niche market.As highlighted by Earle and Earle (1999) the product development programme encompasses product improvement, product line extension and product re ...

(21 pages) 150 1 4.3 Sep/2006

Subjects: Businesss Research Papers > Case Studies

Global Communications Problem Solution

ome more profitable and increase global market-share while staying competitive and increasing their product innovation. Currently, revenue is down while competition is high. The effect of this is caus ... enter with a pay cut. This will cause the employee morale to decrease, and result in a reduction of productivity throughout the company. Furthermore, employees from other departments that are not affe ...

(11 pages) 517 0 5.0 Jul/2007

Subjects: Businesss Research Papers > Case Studies

Aqualisa Quartz is case study of Harvard business school.

Aqualisa QuartzIn an industry where gaining a competitive advantage through product innovation was deemed impossible, Aqualisa developed a breakthrough product, launching the Q ... eat optimism. Four months after the initial launch of Quartz, Aqualisa has only managed to sell the product at a rate of 15 units a day. Managing Director Harry Rawlinson set a goal of selling 100 to ... er units sold annually in showrooms (Exhibit 2). This segment assumes high quality and service with products differentiated through style. According to Rawlinson, once the Quartz goes on working displ ...

(6 pages) 375 0 5.0 Oct/2007

Subjects: Businesss Research Papers > Case Studies

Caterpillar Tractor Co. – Case Analysis. The case is based on 1981 figures

nese competitor, had gained market share by offering low cost, high quality options in a variety of product lines while Caterpillar was busy raising prices in their existing product lines at an averag ... roduct lines at an average of 10% per year. The key strengths of the company were its commitment to product innovation and its large loyal distribution base. The changing socio-economic conditions of ...

(20 pages) 255 0 4.5 Oct/2007

Subjects: Businesss Research Papers > Case Studies

Banks¡¦ Relationships With Their Publics.

s of improving their relationship with the bank and the customers. Secondly, the strategies for the product innovation are said to rely on good employees. Infrastructure is named as the third componen ...

(4 pages) 14 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Management

Outsourcing Research and Development

ng corners of the world has become a routine challenge for many companies. The practice of locating production lines in developing markets where labor is cheap, and fast-growing markets easily accessi ... re labor is cheap, and fast-growing markets easily accessible, is almost mundane. But manufacturing products globally is one thing: creating them is another. Until recently, much of the brainwork of t ...

(14 pages) 125 0 0.0 May/2008

Subjects: Businesss Research Papers > Case Studies

Impact of IT on Automobile Sector

Table of ContentsIntroduction3How IT shaped the environment4Process Innovation through IT5ProDUCT Innovation through IT7Future Scope and Conclusion9References11INTRODUCTION"Third Wave" organ ... n technology (IT) to differentiate themselves with others. The market has slowly transformed from a product driven industry to service driven and IT is playing a major role in this slow and inevitable ...

(10 pages) 58 0 0.0 Aug/2008

Subjects: Area & Country Studies Essays

Implications of Economic Indicators Forecasts

od company and the leading North American manufacturer of quality chocolate and non-chocolate candy products. Hershey earns revenues of more than $4 billion employing more than 13,000 people worldwide ... ounds, York Peppermint Patty, Jolly Rancher, Twizzlers, Ice Breakers, and Bubble Yum as well as new products such as Swoops and Hershey's S'Mores. It also markets Hershey's cocoa, Hershey's syrup and ...

(13 pages) 79 0 3.7 Oct/2008

Subjects: Businesss Research Papers > Management

Philips: A New Century, A New Round

uartered in the Netherlands, has had a successful run throughout the company's existence. Fueled by product innovation and research leadership, the company has all of the right tools to remain success ... oal of becoming a transnational organization.Philips was founded in 1892, initially focusing on the production of light bulbs. The company became the third largest light-bulb producer by 1900. Contrar ...

(7 pages) 95 0 5.0 Dec/2008

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Product Concept Definition

The Product Concept PhaseAs discussed in Chapter 2, new ideas for new products and services are generate ... rative Website that can be directly edited by anyone with access to it. This virtual market for new product ideas that is generated by a wiki is called an ideagora, from the Greek word "agora" (market ... pool of talent through this system and can access particular partners or suppliers for specific new product initiatives.Because there are major issues of intellectual property in this open-ended, idea ...

(7 pages) 57 0 5.0 Mar/2009

Subjects: Businesss Research Papers > Management

The Piedra Systems Inc. and its Products Design Strategy

Product DesignThe life of any business entity greatly lies on the product it offers in the market. A ... ness entity greatly lies on the product it offers in the market. Any product less than an excellent product strategy can be devastating to a firm. To wit, great and best products are the keys to succe ... bout the company, starting from its mission vision down to its end users. Design says a lot about a product and the company itself, and increasingly is a short-hand way of saying a lot about the consu ...

(15 pages) 14 0 3.0 Mar/2009

Subjects: Businesss Research Papers > Case Studies

Realistic Business Improvements within Marketing ---A case study of Samsonite Corporation

1. IntroductionMarketing, which involves getting a product or service into the market, promoting it, influencing behaviours, and encouraging sales, is ... extremely important in any industry nowadays.The global luggage industry has experienced increasing production costs and stiffer competition, especially in the non-luxury, high-volume, and low-price s ... the invasion of technology at the workplace in the form of gadgets and laptops have been redefining product innovation and design in this industry (RobSearch, 2006). On the other hand, established lug ...

(11 pages) 31 1 4.5 Oct/2009

Subjects: Businesss Research Papers > Marketing

Innovation, Creativity, and Design Definitions Paper

onary (2010), innovation is the process of applying ideas, imagination and initiative to create new products. Innovation is typically geared to a specific product that will fill a customer's need and ... ts on the business' performance. Today innovation has taken over a previous term once known as "new product development" (Stamm, 2003). There are different categories and levels to innovation and the ...

(3 pages) 59 0 0.0 Feb/2010

Subjects: Businesss Research Papers

Business Design

ramatically increased the degree of competition in all industries, while forcing firms to cope with product innovation and technological change. In today's competitive business environment, without ha ... siness activities to work in this kind of framework. Other disadvantages of bureaucracy include low productivity, large numbers of staff, difficulty responding to the rapid modern environment and chan ...

(12 pages) 105 0 0.0 Mar/2010

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making

IT for Fast Fashion Case Study

titive due to the fast moving nature of fashion where the consumer is fashion confident and expects product innovation. What is the best way on which Zara has to focus to be competitive and profitable ... s, H&M have had higher sales, profits and margins in the past. They also operate on a different production system which involves forecasting trends nine to twelve months in advance and sourcing it ...

(7 pages) 72 0 0.0 Apr/2010

Subjects: Businesss Research Papers > Case Studies

Organizational Impact Paper

hicle.Organizational Impact Paper 3Sony founded the company in 1946 by two men who had a talent for product innovation and living marketing savvy. Sony's first product was a tape recorder. With produc ... n the tape recorder evolved into the Model P, which then became the company's first most profitable product. The tape recorder later innovated into the idea of a pocket transistor radio, which Sony in ...

(3 pages) 48 0 0.0 May/2010

Subjects: Businesss Research Papers > Management