Essays Tagged: "Reebok"

SPONSORS IN SPORTS

rt of every game played.One of the more widely known sponsors of sports is Nike. Their rivalry with Reebok and other shoe and apparel companies is seen on television and on the playing field. Advertis ... e National Basketball Association could be easily summed up concerning sponsors as shoe wars. Nike, Reebok, Adidas, Fila and anybody else are fighting for just about every athlete in an effort to make ...

(5 pages) 288 2 4.4 Dec/1996

Subjects: Humanities Essays > Health & Medicine > Sports

Advertising, what is it ?

uence specific audience or all audiences to buy the product. For example, my product is advertising Reebok and is concentrating on people who play American Football. The advertisement is using the tes ... people who play American Football. The advertisement is using the testimonial* method to advertise Reebok.The purpose for advertising is to commercialize a product or anything else to a certain audie ...

(1 pages) 173 1 2.8 Jan/1997

Subjects: Businesss Research Papers > Marketing

Shoe Industry. Facing many changes, rushes, and difficulties

s for producing there shoes by paying there workers less because they are in the far east. Nike and Reebok have already been in the east. The shoe industry not including Nike inc. is trying to make ru ... jor companies in the shoe industry. The dominant industry is Nike inc.. Then going down the line is Reebok, Fila, and Adidas. Nike being the superpower has been in front of all the other industries fo ...

(3 pages) 198 0 3.9 Jan/1996

Subjects: Businesss Research Papers

Adidas Case Study: SWOT analysis and Michael Porter's Five Forces Model, including strategic recommendations

by remaining a preferred supplier of sporting equipment to the middle aged male population.Nike and Reebok are two very aggressive marketing companies with the appropriate marketing mixes for today's ... try until the 1970s. During this time fierce competition emerged from rival companies like Nike and Reebok. In fact, both Nike and Reebok at the time of the case writing had taken the lead in market s ...

(10 pages) 1763 1 3.9 Mar/2003

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Does Nike's recent acquisition of Converse strengthen Nike's position?

cquisition, and subsequently examine the strengthening of Nike's competition against rivals such as Reebok, Adidas and Puma.Firstly, there would an increase of brand awareness of Nike, as it has a lar ...

(1 pages) 200 5 1.7 Mar/2004

Subjects: Businesss Research Papers > Marketing

Commercialism

ed for mostly younger adults that keep up with the latest fashions, music, style, etc. For example, Reebok has a commercial with Allen Iverson, a professional basketball player, and Jadakiss, a hip-ho ... basketball player, and Jadakiss, a hip-hop rapper. Jadakiss is rapping to advertise Allen Iverson's Reebok A5 shoe. Reebok's intensions were to catch the attention of younger adults, preferably young ...

(3 pages) 43 0 4.2 Apr/2004

Subjects: Art Essays > Film & TV Studies > Film Review and Analysis

NIKE

capital, and broad based sourcing create an environment where the bigger companies such as Nike and Reebok have little trouble maintaining market share. Nike enjoys the largest share, with 42.3% of th ... share. Nike enjoys the largest share, with 42.3% of the nearly $8 billion market in the year 2000. Reebok was second with 11.9%, Adidas had 10.8%, and New Balance had 9.6% of the market. The remainin ...

(43 pages) 1206 0 4.5 Apr/2004

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Nike versus Reebok

sue in order to maintain its leadership of the sneakers market?4-What product - mix strategy should Reebok implement to challenge Nike?1- Sneakers companies should understand consumer motivation for p ... contract with Nike, and Shaquille O'Neal, one of best much known NBA players signed a contract with Reebok.Because when an athletic wins a championship, he will be extensively follow by his fan which ...

(3 pages) 158 0 3.6 May/2005

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Branded by Nike.

eve it, again I was the only person who wasn't wearing a brand-name. Every person was wearing Nike, Reebok or some other brand name and I wasn't. As soon as my mom came to pick me up, I informed her a ...

(4 pages) 56 0 5.0 Dec/2005

Subjects: Literature Research Papers > Creative Writing

Marketing

the importance of marketing in organizational success using internet marketing by Nike, Adidas, and Reebok.The three definitions of marketing are defined by the author of this essay, MSN Encarta Dicti ... The athletic shoe industry engages in Internet marketing and electronic commerce. Nike, Adidas, and Reebok, are three of the top companies in the athletic shoe industry. Endless opportunities arise fr ...

(5 pages) 205 0 1.5 May/2006

Subjects: Businesss Research Papers > Marketing

Reebok and its future growth: what strategies are needed for Reebok's success.

Executive SummaryPaul Fireman, Chairman, President, and Chief Executive Officer (CEO) of Reebok, spelled out the company's situation in his letter to the shareholders in the 1997 Annual Rep ... Throughout the past decade basketball shoes and big-name sports stars have dominated the industry. Reebok has built a diversified portfolio of footwear, apparel, and lifestyle brands that we think wi ... we think will allow us to capitalize on the opportunity. Nike has increased its market share while Reebok has decreased market share in previous half decade. Thus it was the first company to market a ...

(51 pages) 286 0 3.8 Oct/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Reebok NFL Replica Jerseys: A Case for Postponement

Reebok's GoalsReebok's goal should be to maximize profits, while taking into account the production ... m a sale, inventory holding costs and salvage value of the excess jerseys. This is because although Reebok may want to minimize inventory, it needs to consider the impact such an action will have on t ... yet changed again as the NFL games are played almost every week. Therefore, it would be better for Reebok to aim at maximizing profit, as that will take all the risk, service level and inventory into ...

(7 pages) 91 0 3.0 Dec/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Nike & Rebook

pany is doing in competion the other.The two companies compared in this report are "“ Nike and Reebok. The two are synonymous with athletic apparel and footwear. Nike and Reebok for all practical ... ere would revues go? (Fortune 500) · Technological Environment: Both Nike and Reebok face intense competion and rapid changes in technology and consumer preferences in the athlet ...

(2 pages) 13 0 0.0 Apr/2001

Subjects: Businesss Research Papers

Reebok

Internal Analysis Current Mission Reebok?s mission is to offer a high quality line of sports products and fitness apparel and accessor ... fer a high quality line of sports products and fitness apparel and accessories.Goals and Objectives Reebok?s objectives, in line with its mission, can be classified into seven areas : i. To increase m ... n areas : i. To increase market share of which it has lost in the past year.ii. To re-establish the Reebok product with customers.iii. To increase efficiencies in the near future.iv. To manage invento ...

(20 pages) 92 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

CIMA

se boots are inexpensive and lightweight. Fashion also became a factor, and companies like Nike and Reebok marketed lightweight boots in a variety of materials and colors to meet the demand for stylin ... ng lightweight boots. Moreover, the competition is quite tough with several big competitors such as Reebok and Nike.2. Anthony's proposal (project 2) He favored to expand the existing lines by adding ...

(5 pages) 29 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

CIMA

se boots are inexpensive and lightweight. Fashion also became a factor, and companies like Nike and Reebok marketed lightweight boots in a variety of materials and colors to meet the demand for stylin ... ng lightweight boots. Moreover, the competition is quite tough with several big competitors such as Reebok and Nike.2. Anthony's proposal (project 2) He favored to expand the existing lines by adding ...

(5 pages) 18 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Fashion: Selves and Surfaces

rs whose parents houses were on properties valued in the millions.Around 6th grade anything Nike or Reebok was in, and if you were in them, you were in as well. I must have been ignorant to not see th ...

(5 pages) 21 0 3.0 Feb/2008

Subjects: Social Science Essays > Society and community

Growth Ѕtrategy of Adidas

rategy of Adidaѕ�AbѕtractAdidaѕ Group, the father company of adidaѕ, Reebok and TaylorMade Golf, iѕ the world'ѕ ѕecond major maker of athletic footwear ... ing Goodѕ (DKЅ) , Foot Locker (FL) , and Ѕportѕ Authority, adidaѕ and Reebok have ѕought to increaѕe profit marginѕ by increaѕing retail ѕal ...

(31 pages) 66 0 0.0 Mar/2010

Subjects: Businesss Research Papers > Case Studies

Extended Essay in Business and Management

rategy of Adidaѕ�AbѕtractAdidaѕ Group, the father company of adidaѕ, Reebok and TaylorMade Golf, iѕ the world'ѕ ѕecond major maker of athletic footwear ... ing Goodѕ (DKЅ) , Foot Locker (FL) , and Ѕportѕ Authority, adidaѕ and Reebok have ѕought to increaѕe profit marginѕ by increaѕing retail ѕal ...

(31 pages) 62 0 0.0 Mar/2010

Subjects: Businesss Research Papers

Research Methods and Modeling Techniques

�PAGE � ADIDAS ACQUISITION OF REEBOK Adidas acquisition of ReebokResearch Methods and Modeling TechniquesJan, 2013�TABLE OF ... sition of ReebokResearch Methods and Modeling TechniquesJan, 2013�TABLE OF CONTENTADIDAS AND REEBOK BACKGROUND…………………………&he ... ellip;………………………. iADIDAS AND REEBOK BACKGROUNDMergers and acquisitions (M&As) are important modes through which firms underta ...

(13 pages) 5 0 0.0 May/2013

Subjects: Businesss Research Papers > Case Studies