Essays Tagged: "Rice Krispies"

Kellog's business case

cereal line is flag shipped by their venerable Corn Flakes, but also includes such famous brands as Rice Krispies, Frosted Flakes, and Special K among others. Additional food lines include Keebler, Po ... e breakfast cereals market. In line with wider health trends, the focus has shifted towards higher-priced, health-orientated breakfast cereals.New biscuit-shaped cereals and cereal-in-a-cup products b ...

(38 pages) 957 0 3.4 Feb/2004

Subjects: Businesss Research Papers

Strategic Marketing

......124. Implementation of the Marketing Strategy..........144.1 The product...........144.2 The price...............144.3 Promotion..............154.4 Place.....................154.5 Ethical Issues ... s include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, Nutri-Grain®, Rice Krispies®, Murray®, Austin®, Morningstar Farms®, Carr's®, Plantation®, ...

(15 pages) 646 1 4.6 Apr/2006

Subjects: Businesss Research Papers > Case Studies

2008 Mentor Moot Court Appellate Brief

hood of confusion among consumers that Defendants' t-shirt was created by or is affiliated with the Rice Krispies® brand. Kellogg's Rice Krispies® will suffer irreparable damage to its brand a ... f their campaign, the respondents designed a t-shirt depicting an updated version of the well known Rice Krispies® characters, Snap®, Crackle® and Pop®. Each character wears a solid co ...

(32 pages) 31 0 0.0 Dec/2008

Subjects: Law & Government Essays > Law

Case Study On Kelloggs

foods such as cookies, crackers and frozen waffles. Its brands include Corn Flakes, Nutri-Grain and Rice Krispies. Kellogg's strategy is to focus on products and brands that are either the market lead ... stigates a change in its marketing it considers the 4P's or the marketing mix, the 4P's are:ProductPricePlacePromotionSpecial K was already a well-established brand; its full potential had never been ...

(14 pages) 18 0 0.0 May/2010

Subjects: Businesss Research Papers > Case Studies

Kellogg's case study

ountries and sold in over 180 countries. Kellogg's well known cereal brands include Coco Pops®, Rice Krispies®, Crunchy Nut® and Special K®. With a 37% market share of the value of the ... s manufacturing the right products to meet consumer needs, that the products are sold at the right price and in the right locations (place) and that the promotion of its products is suited to the targ ...

(8 pages) 3 0 0.0 Oct/2014

Subjects: Businesss Research Papers > Marketing

shake to go

rosted Flacks, Corn Flacks, Corn Flake Chumps, Krave, Krave*, Mini-Wheats, Nutri-grain, Poop-tarts, Rice Krispies, Special K, Two Scroops and Vector .[1: Kellogg's official site, retrived from http:// ... nd they introduced the idea of eating cereals in the morning by replacing the tradition cereal with rice . The morning cereal shake is more likely to be in the Question mark category, because it is a ...

(32 pages) 2 0 0.0 Oct/2014

Subjects: Businesss Research Papers > Marketing