Essays Tagged: "Ronald McDonald"

In living Color, advertising in America. Emphasizes on TV and packaging products

nt ads for 'different age groups, different classes, even different races' (Solomon 334). They have Ronald McDonald and his friends advertisements for children, 'hip and happy adolescents singing danc ...

(5 pages) 147 0 3.0 Feb/1997

Subjects: Businesss Research Papers > Marketing

This piece of work is a market research into Mcdonalds and its current situation in terms of sales, problems and marketing issues.

1.0INTRODUCTIONMcDonald is the world's leading food service retailer with more than 30,000 restaurants in 119 count ... 000 restaurants in 119 countries serving 46 million customers each day. Approximately 85 percent of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women. ... re owned and operated by independent, local businessmen and women.In this report, we have looked at McDonald international operations in order to help us gain an insight into the forces facing the cor ...

(12 pages) 836 3 3.5 Nov/2003

Subjects: Businesss Research Papers


re them. Whenever we think about McDonald and Disney, the first things that flash into our mind are Ronald McDonald and Mickey Mouse, which function to recruit children as customers. This implies that ...

(3 pages) 48 2 3.3 Apr/2004

Subjects: Humanities Essays > Philosophy

Computers and the Law: Paper 2

remely strong. And in assessing the similarities between the Church's name of "Church of the Holy McRonald" with McDonalds and the Golden Single Arch with the Golden Double Arches I find that although ... On the other hand the image of a red-wigged circus clown may or may not be identical to the actual Ronald McDonald character, but it is in my opinion that the court will rule that the Church's use of ...

(6 pages) 61 0 5.0 Apr/2004

Subjects: Law & Government Essays > Law

Human faults and weaknesses are satirised through the TV shows 'CNNNN', 'Life Support' and the movie 'Wag the Dog'

absurd costume of a giant slice of pickle with arms and legs and how he was the forth member of the Ronald McDonald gang and how he was cut of from the team. He then returns to a McDonald's restaurant ...

(8 pages) 51 0 4.5 Jun/2004

Subjects: Literature Research Papers

My Childhood

her would take me to see the Easter Bunny when he came to town. He even took me to McDonalds to see Ronald McDonald. I was so happy when I was a kid. My father told me that I was "Daddy's little girl ...

(5 pages) 71 1 3.9 Aug/2004

Subjects: Literature Research Papers > Creative Writing > Poems & Short Stories

International Marketing Strategy

so influences how a product can be advertised. Australians are quite endeared with the character of Ronald McDonald while in Japan he is known as Donald McDonald as it is easier for Japanese to pronou ... nternational Marketing (twelfth ed.). New York: McGraw-Hill Irwin.4. Post-Intelligencer, S. (1996). RONALD AND DONALD MCDONALD KEEP THEIR CULTURAL IDENTITIES.5. School of Accounting: The University of ...

(4 pages) 487 0 3.7 Jun/2005

Subjects: Businesss Research Papers > Marketing

Human Resources Management-McDonalds

op 10 most widely recognized brands around the world. The McDonalds brand name includes the name of Ronald McDonald, the Clown and Golden Arches. It has a worldwide chain of around 30,000 fast-food re ...

(13 pages) 917 1 5.0 Jun/2005

Subjects: Businesss Research Papers > Management > Human Resource Management

McDonald's in China: Globalisation Case Study.

g happy meals with attractive toys, holding birthday parties, creating funny characters such as the Ronald McDonald, making comedic cartoons on TV and having playgrounds in most of the McDonalds store ...

(4 pages) 151 0 4.0 Nov/2005

Subjects: Businesss Research Papers > Case Studies

Obesity: a hidden killer among us.

ere seem to be many underlying causes surrounding the issue of obesity, many point their fingers at Ronald McDonald and the KFC guy. Fast food restaurants have exploded in popularity since World War I ...

(3 pages) 149 0 3.9 Mar/2006

Subjects: Humanities Essays > Health & Medicine

Evolution Frenzy

ooming business.Fast food chains have been enticing children with larger than life characters, like Ronald McDonald, playgrounds, toys, and games, for a long time. Children have been active consumers ...

(6 pages) 62 0 0.0 Jun/2006

Subjects: Social Science Essays > Society and community

A Review of the Socio-Economical Anthropology behind MacDonald's Franchise

ulation and fail to see the greater issues and significances behind the gleeful grins of the iconic Ronald McDonald.Very often, we come across studies dealing with the contemporary spread of American ...

(16 pages) 68 0 3.0 Jan/2008

Subjects: Social Science Essays > Anthropology

Advertisements are a very influential part of our lives. We

ildren by having playhouses attached to their restaurants, and having many theme characters such as Ronald McDonald and the Hamburglar. Even though these things have nothing to do with the foods thems ...

(5 pages) 7040 0 0.0 Feb/2008

Subjects: Social Science Essays > Communication Studies > The Media

PHL 458 - Current Societal Problem

ng and damage begins before they enter school. About 96% of American school-aged children recognize Ronald McDonald, second only to Santa Claus. Almost every American child eats at a McDonald's® a ...

(10 pages) 67 0 0.0 May/2008

Subjects: Businesss Research Papers > Management

GBM/480 - Globalization

Journal of International Consumer Marketing. Hyperreality and Globalization: Culture in the age of Ronald McDonald. Retrieved January 12, 2008, from ProQuest database.Daniels, John.D., Radebaugh, Lee ...

(5 pages) 58 0 5.0 Jun/2008

Subjects: Businesss Research Papers > Management

Definicion de Relaciones Publicas

en esta organización. Por ejemplo la compañía McDonald tiene lo que es la casa Ronald McDonald, donde en esta le dan ayuda a niños enfermos. Ellos se han ganado la confianz ...

(3 pages) 15 0 0.0 Jan/2009

Subjects: Businesss Research Papers > Marketing

Investigation into McDonald's Image and Identity

iously if the current Prince of Pop Justin Timberlake is "lovin' it" then so too will the consumers.Ronald McDonaldThe face of McDonalds since 1963 has been children's favourite Ronald McDonald, again ... television commercials, advertising banners, and can be seen in store at all McDonald restaurants. Ronald is a clown, dressed in the red and yellow colours of McDonalds. This character is used to ent ...

(11 pages) 84 0 5.0 Mar/2009

Subjects: Businesss Research Papers > Marketing

McDonald Marketing Mix Analysis

hat on top of a hamburger shaped head whose name was "Speedee", which was eventually replaced with Ronald McDonald in 1968.The present corporation dates its founding to the opening of a franchised re ... increase customer base and hence sales3. PromotionA major contributor towards McDonalds success is Ronald, the official McDonald's mascot and his friends. Ronald McDonald is an advertising mascot cre ...

(8 pages) 104 0 3.0 Apr/2009

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making

Special Forces - After Banksy

dged to be unsuitable by the Melbourne City Council.Van Thanh Rudd's painting illustrates a running Ronald McDonald carrying the Olympic torch past the famous imagery of the burning monk Thich Quang D ... precarious image. The viewer can see through the use of Rudd's depth portrayed through shadows that Ronald McDonald has been placed in front of the burning monk as if he has run past. This creates a v ...

(8 pages) 7 0 0.0 Apr/2011

Subjects: Art Essays > Works of Art


gazine). Another concern was brought up by Claudia Puig of USA today, "first graders could identify Ronald McDonald, but when shown the photo of Jesus, they guessed it was George W. Bush." It is ironi ...

(2 pages) 6 0 0.0 Jul/2011

Subjects: Humanities Essays > Health & Medicine > Health & Fitness