Essays Tagged: "sales volume"

SWOT analysis report

outlined the marketing objectives for the coming financial year. They are to achieve $22 million in sales revenue, a unit sales volume of 1,666,489, a market share of 5%, increasing awareness or pop/d ... mpany and encompassing elevated cash flow in comparison to the industry, enthusiasm and aptitude in sales force and lastly, first-rate sound equipment in the recording studio. Converging on modernizat ...

(11 pages) 838 0 3.7 Nov/2002

Subjects: Businesss Research Papers > Management

Management functions.

one of the most common examples of planning is in those functions, which relate to management of a sales force. Forecasting expected sales volume enables administrators to make decisions based upon t ... any case studies, that I've reviewed, planning proved it more effective when it was more long-term. Sales forecasts that evaluate an entire year are generally considered more useful those that only se ...

(6 pages) 398 2 4.4 May/2003

Subjects: Businesss Research Papers

Kmart Corporation.

6 in the Fortune 500, Kmart is the second largest of such retailer in the United States in terms of sales volume. In this extremely competitive arena of discount retailing, Kmart is constantly adaptin ... s a merchandiser of discounted upscale products (Pearce and Robinson, 2003).KmartWal-MartSearsTargetSales (US $ millions)35,925165,01341,07133,702Net Income ($ US millions)4035,5751,4531,144Sales Grow ...

(6 pages) 547 0 3.4 Jun/2003

Subjects: Businesss Research Papers > Case Studies

Summary of careers in the marketing and advertising field i had to do for a freshman success class.

Market research analysts design sales strategies based on the buyer preferences, market and competition. They analyze survey data to ... e differ in their needs and how much they are willing to spend for new products. They also estimate sales volume and revenue forecasts. It is important to have skills in organization, computer literac ... the competitive job market today, graduate training and an MBA are important to advance.Advertising sales promotion administrators design advertising campaigns and product information to be communicat ...

(2 pages) 130 6 4.0 Dec/2003

Subjects: Businesss Research Papers

Maketing strategy "PEPSI IN CHINA"

even more impressive. According to the latest report the China Light Industry Association, Pepsi's sales volume increased by 25% in 1999, far exceeding its rivals in terms of growth rate.Pepsi was am ... a, which used to have the lion's share in the Guanzhou market, has witnessed a gradual slide in its sales recently. In contrast, Pepsi has been gaining ground year after year in Guanzhou (See Table On ...

(5 pages) 242 0 5.0 Dec/2003

Subjects: Businesss Research Papers > Marketing

Blue Ridge Case - Activity Based Costing (ABC)

1) Profitability Analysis:Blue Ridge Large Medium Small TotalSales $308,762.00 $183,744.00 $318,024.00 $810,530.00Manufacturing Costs $112,552.70 $72,164.09 $162 ... 183,744.00 $318,024.00 $810,530.00Manufacturing Costs $112,552.70 $72,164.09 $162,864.09 $347,580.88Sales and Administration Costs $78,303.47 $50,790.54 $156,805.99 $285,900.00Total Costs $190,856.16 ... ,790.54 $156,805.99 $285,900.00Total Costs $190,856.16 $122,954.63 $319,670.08 $633,480.88Cost as % Sales 61.81% 66.92% 100.52% 78.16%Profit $117,905.84 $60,789.37 ($1,646.08) $177,049.12Profit Margin ...

(2 pages) 376 1 3.2 Mar/2004

Subjects: Businesss Research Papers > Accounting

The marketing plan objective

the brand in the market. In order to be famous the company needs to do many efforts to increase the sales volume. Therefore, research and plan following by promotion is set up to reach the goals. The ... up to reach the goals. The company is going to highlight some point, such as new product objective, sales objectives, retain earnings objective, market share objectives, social responsibility objectiv ...

(2 pages) 216 0 2.1 Apr/2004

Subjects: Businesss Research Papers > Marketing

Compensation Article Analysis

Compensation Article Analysis The article "Evaluating a Sales Compensation Plan", by Sally Wiltshire, The author, describes some of the compensation plans t ... f all compensation plans. It is also responsible for most of the really big money being made in the sales industry. However, the big money is being earned by a small percentage of those salespeople in ... sult, attrition is higher with breakaways as well as the expense involved in working and building a sales base with them.This plan generally has 3 or 4 increasing rank positions that can be achieved b ...

(3 pages) 205 0 4.3 May/2004

Subjects: Businesss Research Papers

ESSAY ON MOTIVATION

bec, Canada. Two years ago, the company introduced new incentive system for both store managers and sales employees.Part 2REINFORCEMENT THEORYReinforcement theory concentrates on the environment and i ... agers must monitor the effects of rewards.(Pamela Mathews,2004,P139) According to the case of V.L., Sales employees are paid a fixed salary plus a commission based on the percentage of sales credited ...

(7 pages) 324 0 5.0 May/2004

Subjects: Businesss Research Papers > Management

Report on management

excavator. In the first years it paid more attention to brand building in the market of China, the sales volume was small and most of the customers were government and state-owned enterprises (SOE). ... es of marketing development in P. R. China, from 1996 LSHM set up a few branches and recruited more salespersons to increase its sales force, and the customer also covered the private work firms. The ...

(11 pages) 217 0 4.0 May/2004

Subjects: Businesss Research Papers > Management

Whirlpool Corporation - Case Study

ooking appliances, dishwashers, and other small household appliances. Approximately 10% of its unit sales volume is purchased from other manufacturers for resale by the company. Whirlpool also produce ... Whirlpool Corporation is one of four top appliance manufacturers in the world. Whirlpool has annual sales of between $4 and $6 billion dollars. It supplies Sears with Kenmore washers and dryers, which ...

(7 pages) 303 0 5.0 Feb/2005

Subjects: Businesss Research Papers > Marketing

Letter of termination

Also during this interview we reviewed your base pay and commission percent, based on our regional sales volume. We further advised you on your yearly base pay increases and the scale that would be u ... ents that our firm would not be sorry for our decision and that you would turn around the declining sales in the department that we had been experiencing for the past two years. Within weeks of ...

(3 pages) 361 0 4.5 Apr/2005

Subjects: Businesss Research Papers > Management

GLO-BUS - Online Business Simulation Analysis

egyo Low cost strategyo Minimal featureso Low cost per unit on core componentso Market leadero High sales volumeo Low P/Q ratingo High Image ratingMulti-Feature strategyo High Endo Target P/Q rating o ... n core componentso Higher profit marginso High image ratingIncrease market share in AP and LA where sales are weakerRemain market leader in every country for Entry-level camera, while growing market s ...

(9 pages) 585 0 4.7 May/2005

Subjects: Businesss Research Papers

Management Accounting: Golden Bakeries LTD - CVP Analysis.

aterial and finished goods are almost same for three kinds of products. It means the production and sales keep same in accounting period. Regarding to current sales categories,The biggest marginal con ... any.II Company C-V-P Analysis.A method for understanding the relationship between revenue, cost and sales volume is cost-volume-profit analysis, or CVP. CVP is concerned with understanding the relatio ...

(4 pages) 117 0 0.0 Dec/2005

Subjects: Businesss Research Papers > Case Studies

Thinking Critically Simulation.

of the decisions made.I see three main problems for the north Dallas location, which are decreased sales volume, WAN problems, and competition from other local retailers. These problems are further c ... e were the key problems facing the company.The first choice of product mix was chosen because while sales were falling this factor went along with the opening of the competing store. The improper prod ...

(4 pages) 650 0 4.8 Jan/2006

Subjects: Businesss Research Papers > Management

Marketing Case Analysis - Subway

e way they like it. And to maintain Fred DeLuca's (founder of Subway 1965) goal to increase average sales volume per store while decreasing operational costs.There are various important aspect for con ... and in print. In addition to this advertising campaign, franchises contribute 2.5 percent of weekly sales to the "Subway Franchise Advertising Fund Trust" (SFAFT). SFAFT manage advertising funds and p ...

(3 pages) 200 0 3.0 Mar/2006

Subjects: Businesss Research Papers > Case Studies

What is Management by Objectives (MBO)? What are its advantages and disadvantages?

ectives are established jointly by the supervisor and subordinate. An example of an objective for a sales manager might be: Increase the gross monthly sales volume to $250,000 by 30 June. Once an obje ...

(4 pages) 113 0 4.0 Mar/2006

Subjects: Businesss Research Papers > Management

Case study - Human Resources Management in the Asia Pacific

gh GM has been quite successful in its operations showing an average annual growth of 12 percent in sales volume, net profits and its stock value during the past 20 years, it is noted that the joint v ...

(12 pages) 134 0 4.0 Mar/2006

Subjects: Businesss Research Papers > Management

Philips versus Matsushita

e.1899: Operational strategy of mass production to support which Philips emerged as a decentralized sales organization.1918-1919: Philips began product line extensionsIn the pre World War II scenario, ... as making strategic planned moves that carried a vision of growth both in terms of product line and sales volume. Its adaptive orientation at that point in time was of Transformational managementThe s ...

(3 pages) 273 0 1.0 May/2006

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Critical Thinking Simulation: The Credenhill Retailing Company

of the decisions made.I see three main problems for the north Dallas location, which are decreased sales volume, WAN problems, and competition from other local retailers. These problems are further c ... e were the key problems facing the company.The first choice of product mix was chosen because while sales were falling this factor went along with the opening of the competing store. The improper prod ...

(4 pages) 296 0 5.0 May/2006

Subjects: Businesss Research Papers > Case Studies