Essays Tagged: "similar products"

Case study about Orange. It is about the development of Orange company.

ompetition in the Telecom industry is very furious. Every business in the telecom industry has some similar products and service to cover their customers, so that trying to create something competitiv ... help solve business and technical issues.2.Market price:Every business in the telecom business has similar products and they charge some similar prices for the products. Through the price strategy, b ...

(17 pages) 302 0 3.8 Oct/2003

Subjects: Businesss Research Papers > Case Studies

The role of promotion in marketing.

target market usually via means of interpellation, promoting their product as better than any other similar products, or by changing the views, awareness, beliefs and feelings of perspective customers ... on how the product works, and where one can be purchased.Due to there being such a large variety of similar products, persuasion plays a large role in promotion. Persuasion is the process of convincin ...

(6 pages) 17529 0 5.0 Apr/2004

Subjects: Businesss Research Papers > Marketing

Levi's is Hiking Up its Pants (case analysis for contempory management)

oyees came true after its two announcements.There are other competitors in the markets that produce similar products.Levi's other bands also have a slight drop of sales.Ⅱ. Statement of the probl ... d seems to be successful, other competitors would react quickly. They may copy the style or produce similar products very quickly to seize hold of the market.Though market research is expensive, Levi' ...

(12 pages) 206 1 5.0 Jun/2004

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

This part is about the 4P's or marketing Mix of a "made-up product" for the Dutch Market. A facial massage device for men.

terms of competition is our trade name. Therefore, if big firms realise that there is a market for similar products, like ours, we expect them to come up with those products in a very near future bec ... expect them to come up with those products in a very near future because they are in possession of similar technology. We also have to take into consideration that they can even improve the brush, th ...

(11 pages) 180 0 0.0 Dec/2004

Subjects: Businesss Research Papers

A product differentiation Essay comparing Two Lip Plumpers.

Lip Fusion XL and DuWop's Lip Venom, two similar products aimed at helping women achieve the pouty "Angelina Jolie lips" that everyone is aft ...

(3 pages) 41 0 3.0 Feb/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Analysis of a Visual Text

In today's world of advertisement ads for similar products are directed at different groups of people, depending on which magazine you find th ... here that the ad shows. This can be seen by simple opening any two magazines and looking at ads for similar products such as alcoholic beverages. Two ads that can be compared in order to show this are ... two simple ads that have great appeal towards two different groups of people, even though they are similar products. One aimed towards a groups that might like winter and the ski lodge life style on ...

(4 pages) 54 1 5.0 Feb/2006

Subjects: Businesss Research Papers > Marketing

The Tyre Industry

ntroductionAccording to Hill and Jones (2004 p 37) an industry is a number of companies which offer similar products (services) that please the same customer needs. 'There are around one billion tyres ...

(6 pages) 97 0 3.0 Mar/2006

Subjects: Businesss Research Papers > Case Studies

Azalea Seafood Gumbo Shoppe

g Power of Suppliers:* Number of Suppliers (Strong): There is a large number of suppliers supplying similar products thus they don't have much bargaining power.III. Bargaining Power of Buyers:* Substi ... igher bargaining power.IV. Substitute:* Switching Cost (Strong): Since there are a large numbers of similar products available there is a low switching cost for the customer.V. Intensity of Rivalry:* ...

(5 pages) 91 0 0.0 Apr/2006

Subjects: Businesss Research Papers > Case Studies

Kremlevskaya vodka in US. Marketing plan.

lan to accomplish the sales growth and profitability goals consistent with the financial plan.Other similar products determined include flavored vodka from other competing labels such as Smirnoff Rasp ...

(8 pages) 84 0 5.0 Apr/2006

Subjects: Businesss Research Papers > Marketing

Warren Soft Drinks Limited Case Study Analysis 1

of each region. And finally, in the still concentrates market, it has to compete with a variety of similar products in the market.Warren's sales department is divided in two sales forces. The first i ...

(12 pages) 53 0 5.0 Aug/2006

Subjects: Businesss Research Papers > Case Studies

Marketing concept and Marketing & Communications: 7-Eleven and Coca-Cola

1.0 IntroductionIn the range of marketing, there are numerous theories and models. Each of them has similarities because of being part of the same field. The marketing concept and marketing communicat ... the key to satisfying organizational goals (Kotler, 1972) due to a number of organizations provide similar products and services at very competitive prices within the same market.All theories above f ...

(6 pages) 116 0 5.0 Jun/2007

Subjects: Businesss Research Papers > Case Studies

Product Mix and New Product Development Strategies

l computer was offered to the public, this would be a new product.2.New Product Lines. This is when similar products exist, possibly even under the same brand, but a new line of the product offers som ...

(6 pages) 311 0 3.0 Oct/2007

Subjects: Businesss Research Papers > Marketing

Forces and Trends Research

mentAvailability of SubstitutesAvailability of substitutes is the ability for a competitor to offer similar products at lower prices. Customers who perceive another product as equal or higher quality ... competitors in the market. E-diets's Primary competitors include other fitness companies that offer similar products such as Yahooo Health,, MSN Health, and iVillage Health. Secondar ...

(8 pages) 446 0 3.5 Jan/2008

Subjects: Businesss Research Papers > Marketing

The Marketing Mix

g a product one needs to consider the differences between ones product or service compared to other similar products on the market. Design of your product or needs to be considered because one would w ...

(4 pages) 160 0 3.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Analyzing Individual Features of Newscasts

now realize that clients will continuously “seek & find” many companies offering very similar products, but each with slightly different features.. It is essential for companies to captu ... erings of the key competitors (programs from other stations that cater to the same demographic with similar content).Before analyzing the data, key performance indicators (KPI) or expectations should ...

(10 pages) 17 0 1.0 Feb/2008

Subjects: Businesss Research Papers > Markets & Exchanges

Marketing Management-Bose Corporation

mpetitors. At the narrowest level, a company can define its competitors as other companies offering similar products ad services to the same customers at similar prices (Kotler & Keller 2006). For ... 2006). For Bose Corporation, it direct competitors can come from other companies that also focus on similar business areas that the company is currently focusing on, such as speakers, headphones, etc, ...

(14 pages) 54 0 4.5 Oct/2009

Subjects: Businesss Research Papers > Marketing

Yee Wo Plastic Piping Components Ltd Solve Problems Related to Distribution

regions, however, currently, there are five major manufactures are been competing to each other by similar products, although company owns 40 % of all markets in that area.The main problem is that ap ...

(4 pages) 13 0 0.0 Nov/2009

Subjects: Businesss Research Papers

Perceptual Maps

market especially with 651+ cc heavyweight cruiser segment that controls over 40% market share for similar products. In recent years, even though there has been a significant growth in the motorcycle ...

(4 pages) 19 0 4.0 Jan/2010

Subjects: Businesss Research Papers > Case Studies

Maximizing Profits in Market Structures

et, monopolies, and oligopolies markets have many different strategies. These market structures are similar in many ways but have different traits. In a competitive market the price is set, in a monop ... market.There are two characteristics of a competitive market, there are many buyers and sellers of similar products and the goods offered by the sellers are similar. The price is determined by findin ...

(5 pages) 51 0 0.0 Mar/2010

Subjects: Social Science Essays > Economics

MGT 449 Business Management: Quality Pioneers

ity can be, "meeting customer expectations, having no defects, the product has something that other similar products do not that adds value, product is the best combination of price and features (Vand ...

(3 pages) 48 0 0.0 Oct/2010

Subjects: Businesss Research Papers > Management