Essays Tagged: "Southwest airline"
This essay talks about SWA's marketing ideas. Thw way they use the word luv in advertisements.
Southwest Airlines is the fifth largest airline in the United States. It is operating more than 2,10 ... over 44 million passengers a year to 50 different cities all over the United States (Cohan, 2003). Southwest is very well known for its best on-time record, best baggage handling, and gets the least ... record, best baggage handling, and gets the least customer complaints in the airline industry.When Southwest Airline uses the word "love" or "luv" as a marketing approach they are not talking about w ...
Subjects: Businesss Research Papers
Assessing Corporate Culture: Southwest Airlines
Assessing Corporate Culture: Southwest AirlinesWhen discussing airlines, one small but powerful name stands out; Southwest Airlin ... offer numerous flights to the same cities each day. This makes them very convenient for travelers. Southwest Airlines also values their employees very much. The airline prides itself in being a great ... hat their people are wonderful. They reward the employees' productivity and treat them with respect.Southwest Airlines is the fun airline. Southwest is an organization whose focus is on the customers ...
Subjects: Businesss Research Papers
Levels of Planning.
Southwest Airlines began operating in 1971 with only four planes and serving three cities. Now they ... day, carry over 44 million passengers a year, and are the fifth largest airline company in America (Southwest Airlines, 2004). In their 33 years of business they have been awarded numerous awards for ... ness, and are currently the highest profit showing company in the industry (Stanley, 2003). Much of Southwest Airlines' success is due to their organizational strategic planning. In this paper we will ...
Subjects: Businesss Research Papers > Case Studies
Case Study Analysis of Harley Davidson Inc.
Case Study Analysis: Southwest AirlinesHistorySouthwest Airlines, Originally Southwest Co. was conceived in 1968 by Rolli ... nceived in 1968 by Rollin King and Herb Kelleher as a flight carrier to fly between 3 Texas cities. Southwest Airlines was started originally in Dallas, TX and is still headquartered there today. Alth ... leher. It is under the organizational culture that Herb and his long time ally Colleen Barrett that Southwest Airlines has grown from the Modest three cites serviced to fifty eight American cites at t ...
Subjects: Businesss Research Papers > Case Studies
Balanced Scorecard and Strategic Analysis of Southwest Airlines
EXECUTIVE SUMMARYSouthwest Airlines Co. provides low-fare, "no-frills", civil air transportation. The company was inc ... ers, including credit card companies, hotels, telecommunication companies, and car rental agencies. Southwest Airlines is the fifth largest airline company in America, operating more than 2,150 flight ... . While those competitors suffered tremendous loses or bankruptcy partly due to the impact of 9/11, Southwest Airlines has maintained its existence, profitability and its employee/customer service int ...
Subjects: Businesss Research Papers > Case Studies
Analysis of SouthWest Airlines
IntroductionSouthwest Airlines began to fly in 1971 with flights to Houston, Dallas, and San Antonio. SWA became ... is now the largest carrier based on scheduled domestic departures. Year end results for 2003 marked Southwest's 31st consecutive year of profitability. SWA is the United States' only major short-haul, ... How did this small airline became one of the most powerful one in USA?We are going to analyze today Southwest Airlines based on the case study made by Russell W. Teasley and Richard Robinson concernin ...
Subjects: Businesss Research Papers > Case Studies
Assessing Corporate Culture - Southwest Airlines
Formal Statements about the Organization"The Mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense o ... mer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit." (Southwest, 2005). Southwest Airlines mission statement (attached) is unique because the statement fo ... employees as the primary customer. Without the employees, the entire mission statement falls apart.Southwest's philosophy of "Happy employees make happy customers" (Southwest, 2005) is one of the pri ...
Subjects: Businesss Research Papers > Case Studies
Southwest Airline (case Study)
Southwest started its service in 1971. It becomes famous by using its pricing strategy of cheap fare ... its pricing strategy of cheap fares backed by seriously controlling costs. The central business of Southwest is the short-haul domestic route. The airplanes of Southwest are always on time which make ... mestic route. The airplanes of Southwest are always on time which make the customers very delighted.Southwest Airlines¡¯ used market penetration pricing strategy with low-fare, no frills, l ...
Subjects: Businesss Research Papers > Case Studies
Designing, implementing and managing the proposed Changes in Southwest Airline
Service Management ConsultingProposal on designing, implementing and managing the proposed Changed: Southwest AirlineSection 1: Executive Summery andPart 1: Company's background and the boarding gate ... : Executive Summery andPart 1: Company's background and the boarding gate queuing issue. Background Southwest Airlines, started by Herb Kelleher in 1971, is the fifth largest airline company in Americ ...
Subjects: Businesss Research Papers
Ramada Demonstrates Its Personal Best - A Case Study
s the situation at hand. In doing so, RFS went to some of the leaders in customer service - Disney, Southwest Airlines, and Carlson Hospitality.RFS knew up front that one of the largest obstacles was ... ess issues in an entirely new light." (Disney Institute, 2007) In addition to Disney, RFS contacted Southwest Airlines, and Carlson Hospitality. Each of the three had successes that RFS liked - hiring ...
Subjects: Businesss Research Papers
Southwest Airlines
Introduction:Southwest Airlines Corporation was incorporated in Texas in 1971 with only three Boeing 737 aircraft ... ing 737 aircraft's and gradually expanded to 417 Boeing 737 jets that drive the company to success. Southwest provides services to 60 airports in 31 states throughout the United States competing with ... s throughout the United States competing with airlines such as United, American, Delta and JetBlue. Southwest Airlines prides themselves as the nation's low-fare and high customer satisfaction airline ...
Subjects: Businesss Research Papers > Case Studies
Jet Blue: Change Analysis
man created the vision for JetBlue Airways after experience starting another airline and working at Southwest Airlines. He jumped into his newest venture, with the support of David (Dave) Barger, pres ... n is an entrepreneur who dropped out of college to start Morris Air, which was eventually bought by Southwest Airlines. He tried working in the established Southwest organization, but found that his i ...
Subjects: Businesss Research Papers > Management > Human Resource Management
Riordan Generic Benchmarking
ssing the major issues and has hired a consultant to help identify the major issues. (Nice abstract)Southwest Airlines (Rodolfo)The purpose of the paper is to benchmark companies against Riordan manuf ... successful strategy implementation of the team model system. Good information to support your paperSouthwest Airlines has been designated by fortune 100's, one of the best companies to work for, the ...
Subjects: Businesss Research Papers
Socio-geographic Factors
three factors has an influence on the successful recruitment and retention of a diverse workforce. Southwest Airlines (Southwest) is an example of a national organization that demonstrates the impact ... re individuals to work in a dedicated and efficient manner toward achieving organizational goals.At Southwest, class differentiation between employees exists in the ranges of income. Southwest has red ...
Subjects: Businesss Research Papers
Why Southwest Airlines did so well? This is an analysis/report on strategies implemented by Southwest Airlines.
The reason that Southwest Airlines performed so well comprised many factors. To make the analysis as short and clear ... ors. To make the analysis as short and clear as possible without repeating the case too much, I see Southwest's success can be sub-divided into 3 areas of market, cost control, and quality from way th ... t control, and quality from way the case author has organized.The far most important factor is that Southwest has chosen the type of market it entered. Southwest Airline found its niche market in shor ...
Subjects: Businesss Research Papers > Case Studies
Southwest Airlines
Southwest Airlines like many other companies over the years has looked to find the way to keep their ... h organizational behavior concepts. These concepts give companies many different approaches to try. Southwest Airlines has found many of these concepts to be very important in the way they run their b ... tant in the way they run their business. Many companies may not find these concepts successful, but Southwest Airlines has been about to take these concepts and advance its company so as to stay on to ...
Subjects: Businesss Research Papers > Management
Corporate Culture
Southwest Airlines is the fun airline. Southwest is an organization whose focus is on the customers ... other business. According to J. Quick author of Crafting an Organizational Culture: Herb's Hand at Southwest Airlines, Southwest has "three pillars of belief" which are "Value 1: Work should be fun.. ... oil it with seriousness. Value 3: People are important...each one makes a difference" (Quick, 1992).Southwest has over 400 offices, with its main office being located in Dallas, Texas, the remaining o ...
Subjects: Businesss Research Papers
Analysis and Recommendations for the Airline Industry
as a whole, there is one airline that is flourishing with achievement amongst the failing industry. Southwest airline's unique way of operating has generated a consistent profit throughout the most in ... e United States include Delta Air Line, American Airlines Corporation, United Airlines Corporation, Southwest Airlines Company, and US Airways Group Incorporated. These five Airline companies make up ...
Subjects: Businesss Research Papers
Southwest Airlines
Team D - Control Mechanisms � PAGE \* MERGEFORMAT �8� Southwest AirlinesSouthwest Airlines is a forceful organization that has been made popular by many p ... sed to address the issues and then corrective action is to be taken. The control mechanisms used at Southwest Airlines are management audits, finance control, behavior control and market control strat ... nizational skills, leaders who are working together, and well-organized monitoring and controlling. Southwest Airlines has a routine of planning and controlling, which in the end has made this company ...
Subjects: Businesss Research Papers > Management > Management Planning & Decision Making
Executive Summary for Landry's and Southwest Airlines
Executive Summary � PAGE \* MERGEFORMAT �1� Executive Summary - Landry's and Southwest AirlinesLandry's Seafood Restaurant started in 1980 with the original Landry's Seafood Res ... ch Landry's Restaurants, Inc. as one of America's largest casual dining and entertainment companies.Southwest Airlines Corporation was incorporated in Texas in 1971 with only three Boeing 737 aircraft ...
Subjects: Businesss Research Papers > Accounting