Essays Tagged: "Stelios Haji-Ioannou"
'EasyJet the Web's Favorite Airline'
...........................................8Question B Critically upraise the strategies pursued by SteliosHaji-Ioannou over the period of the case, and assess to what extent they allow EasyJet to com ... ......................................................................................14IntroductionStelios Haji-Ioannou, began operating EasyJet in November 1995 with only 2 airlines. Stelios' strate ...
Subjects: Businesss Research Papers > Case Studies
The strategic analysis of EasyJet and Easy Group --the analysis of organisational assets and Growth-share Matrix analysis for the Easy Group
, it is the very embodiment of the easyJet low-cost ethos.1.2 Financial assetseasyJet is founded by Stelios Haji-Ioannou and it is now a Public Limited Company.The main strength of its financial opera ... eration s that it got a strong balance sheet which allowed it get enough cash to run the business. (Stelios Haji-Ioannou, 2002)Figure 1 shows easyJet's revenue and profit chart from 1998 to 2003.year ...
Subjects: Businesss Research Papers > Case Studies
Easyjet case study
and the budget sector in particular, should first be considered in order to investigate the issues Stelios Haji-Ioannou was facing when entering the industry. By 1999, the competitive environment wit ...
Subjects: Businesss Research Papers > Case Studies
Evaluate the attractiveness of the budget airline sector by considering the business and competitive sectors.
tion of the macroenvironment, competitors and financial modelling.Furthermore it was concluded that Stelios based his strategy for easyJet around that of Southwest Airlines with a keen focus on:Cost f ... ntial new entrants.In part B we build upon our findings in A and:Identify the strategies pursued by Stelios Haji-Ioannou (Stelios) over the periodAnalyse the extent to which thy allowed Easyjet to com ...
Subjects: Businesss Research Papers > Case Studies
Introduction of easyjet
A successful example of a European no frills airline is easyJet. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is based on the low-cost, no-frills mod ... red to the current mix of aircraft, which will contribute to lower ticket fares.(See appendix 1 for Stelios Haji-Iannou's other easyGroup enterprises).
Subjects: Businesss Research Papers > Marketing
Easy Case
ation's capabilities can be redeployed into new business ventures.As the private holding company of Stelios, the serial entrepreneur, our mission is to extend the easy brand to more sectors ("paint th ... parent company easyGroup, which also managed easyJet airlines and several other start-up ventures. Stelios Haji-Ioannou, chairman and owner of easyGroup, was a charismatic and wealthy entrepreneur kn ...
Subjects: Businesss Research Papers > Case Studies
Environmental and Competitive Analysis of Easyjet
Jet's marketing strategies for the next three years.Corporate HistoryEasyjet was founded in 1995 by Stelios Haji-Ioannou who based the firm around the low-cost, no-frills model of the US flight operat ... bull;Well known, respected and memorable brand name•Strong and well known leadership figure in Stelios: "No Bullshit" approach•Motivated workforce independently trained at the easyJet academ ...
Subjects: Businesss Research Papers > Marketing
EasyJet Marketing Research
s based at London Luton Airport.According to EasyJet's official site, the company "was found by Sir Stelios Haji-Ioannou in 1995". And the company originally ran only two routes: London Luton to Glasg ...
Subjects: Businesss Research Papers > Marketing
Easy Jet: The World's Favorite Airline
l in this highly competitive aviation industry. easyJet is a low-cost, no-frills airline founded by Stelios Haji-Ioannou in 1995. Stelios' mission in founding this company is to "offer low-cost airlin ... ced, the consumers' demand will increase significantly. The mission statement of easyJet's founder, Stelios is "To provide our customers with safe, good value, point-to-point air services. To effect a ...
Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies