Essays Tagged: "Stock-keeping unit"

Barilla SpA: Pasta Distribution Analysis

tory enticing the distributors to take on more of Barilla's competitors' products. This is an opportunity for the sales representatives to sell the distributors on taking on more of Barilla's products ... le to produce a greater profit margin than its competitors. The JITD program gives Barilla an opportunity to do something very similar. By moving to a distribution system that greatly reduces the vari ...

(5 pages) 383 0 3.0 Feb/2006

Subjects: Businesss Research Papers > Case Studies

Barilla SpA - Harvard Business Case Analysis

st efficient production methods for existing and new products.* Will increase focus on export opportunities.* Creative marketing campaignsLarge scale advertising programs promotions. Also, selling in ... 's from 200 pasta shapes.Pasta SKU differentiation by packaging.* Plans to exploit new market opportunities in Eastern Europe.* Focus on high volume manufacturing.Distribution NetworkBarilla Manufactu ...

(8 pages) 562 1 5.0 Jun/2006

Subjects: Businesss Research Papers > Case Studies

Colgate-Palmolive Company: The Precision Toothbrush case (HBS)

lobal leader in household and personal care products, is poised to launch its new toothbrush in the United States, Colgate Precision. To enter the super-premium segment of a highly competitive US toot ... from niche positioning to mainstream positioning.Exhibit 2Year 1Year 2Year 1Year 2Planned capacity unit volume13,000,00020,000,00042,000,00059,000,000Manufacturer price2.022.021.761.76Sales26,260,000 ...

(3 pages) 52 0 0.0 Dec/2008

Subjects: Businesss Research Papers > Case Studies

Natureview Farm

the margin of each distribution channel and shows the cost of production and manufacture price per unit for each of the options. Option 3' s channel appears to be lengthier and pricier for the custom ... ompany prices 8 oz. cup at $0.46, 32 oz., cut at $1.68 and children's multipack at $ 1.84. Table 1. Unit Cost Calculation and Chanel Margin Comparison for All Three Options Option 1 Option 2 Option 3 ...

(6 pages) 2 0 0.0 Nov/2014

Subjects: Businesss Research Papers > Marketing