Essays Tagged: "Thomas Cook"

Apple Vacations Vs. Thomas Cook

the segments of the market they are involved in. Two of these companies, namely Apple Vacations and Thomas Cook AG, are both leaders in their respective fields.Apple Vacations, a Pennsylvania corporat ... sta Rica, and the Caribbean, with offices in Pennsylvania, Illinois and California.Correspondingly, Thomas Cook AG is an international leisure group, created in 2000 by C&N Touristic's purchase of ...

(4 pages) 67 0 4.3 Apr/2004

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Tour Operations Analysing Thomas Cook's 'Cruise & Stay Hawaii' brochure.

en asked to analyse a tour operator's brochure. I have chosen 'Cruise& Stay Hawaii' brochure by Thomas Cook. The cruise is offered with NCL America cruise ships. Thomas Cook began their internatio ... s should be written in clear, understandable language.Section 3: 'Cruise & Stay Hawaii Brochure.Thomas cook offers cruising around Hawaii with Norwegian Cruise Lines America, they are the only shi ...

(9 pages) 31 0 3.0 Oct/2007

Subjects: Businesss Research Papers

Implementing porter 5 forces on Tourism industry and explanation

h takeovers, as this happened through the merger of Klm and Air France, TUI taking over Thomson and Thomas Cook merging with German-based tour operators. These have led to companies with a global pres ... s for their travel. There are companies that look to develop a unique product and branding, such as Thomas Cook (offering Club 18-30) and Saga (providing holidays and other products for the 50+ age gr ...

(5 pages) 62 1 0.0 Nov/2008

Subjects: Businesss Research Papers

E-marketing in Tourism Industry

ses is extremely significant. One good example of this is the corporate foreign exchange section of Thomas Cook which improved customer sales abundantly through its web site in relation to low variabl ...

(9 pages) 85 0 5.0 Jan/2009

Subjects: Businesss Research Papers > Marketing

Customer scenarios

e of languageAppropriate dressingDifferent producers that businesses such as PC world, Top-shop and Thomas Cook have set up for delivering customer service.Top- shop: - They treat customers as they ha ... complaint, they make sure they deal with it in a timely manner and don't waste the customers' time.Thomas Cook: - They aim to provide information that is accurate as possible and be kind and polite t ...

(5 pages) 3 0 0.0 Oct/2014

Subjects: Businesss Research Papers