Essays Tagged: "Tony Hsieh"

Paper on Zappos Marketing Tactics

g the employees well first, then they treat the customer well." The President Nick Swinmurn and CEO Tony Hsieh have headed an unusual yet strong tight-knit relationship with its employees that demands ... s to save a good deal of money but also plays a role in strengthening brand equity.According to CEO Tony Hsieh, Zappos' customer base rose to over 8 million people in 2008, which means that about 3% o ...

(14 pages) 25 0 0.0 May/2010

Subjects: Businesss Research Papers > Marketing