Essays Tagged: "two way communications"


d Jaworski, 2001, p13).For instance, MyYahoo.Interactivity defined as the users' ability to conduct two way communications. This includes user-to-user and firm-to-user communication. (Rayport and Jawo ... ter. Interactivity is the second force that affects consumer behavior is the real-time (or delayed) two-way communication between users and the site. (Rayport and Jaworski, 2001, p10).Customer user in ...

(4 pages) 322 0 3.0 Jan/2004

Subjects: Businesss Research Papers > Case Studies > E-commerce

The Analysis of Brand Identity, Brand Position and an IMC Strategy for UK Market Penetration: The Case of Burt's Bees

he whole marketing process from the viewpoint of the receiver (Kotler, 2000:549). It emphasises the two-way communications between a company and its customers by the association with various media. Fr ... strategy objectives are to build awareness and increase consumption. So it could be carried out in two steps. The first step is to make advertising for building brand awareness. Burt's Bees spends &# ...

(16 pages) 80 1 3.7 Feb/2009

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Functions of Public Relations Paper

veral ways as a planned and sustained program conducted by an organization's management to:Maintain two-way communications between an organization and its publics.Monitor awareness, opinions, attitude ... ions occur within the organization to inform management's intentional role to inform and advise the two most valuable aspects of an organization; employees and investors.The societal function of Publi ...

(3 pages) 23 0 0.0 Dec/2009

Subjects: Businesss Research Papers > Marketing


In telecommunications and computer networks, multiplexing is a process where multiple analog message signals or digital data streams are ... response. This gives customers the allusion that they are using a system that permits simultaneous two-way communications, which is called duplex and is common in all commercial wireless systems. Yes ...

(3 pages) 11 0 0.0 May/2010

Subjects: Science Essays > Computer Science > Internet and networking