Essays Tagged: "Virgin Group"

Marketing Plan for the introduction of Virgin jeans

an english University, so you better check the language noneMarketing Plan for the introduction of Virgin jeansBusiness MissionPurposeIn order to understand why the Virgin Group excists, it is inalie ... n commit themselves to the business not only because of financial benefits. Branson`s and therefore Virgin's higher ideal just simply seems to be to have fun and find new challenges while doing busine ...

(14 pages) 1081 0 4.4 Oct/1996

Subjects: Businesss Research Papers > Marketing

Virgin Atlantic Airways: 10 Years Later.

Virgin Atlantic Airways: 10 Years Later(and beyond)(Case prepared by Pantea Denoyelle, Research Asso ... pervision of Jean-Claude Larreche, Alfred H. Heineken Professor of Marketing at INSEAD.)"June 1994, Virgin Atlantic Airways celebrated its 10th anniversary of its inaugural flight to New York. Richard ... chairman and founder, reminisced about its tremendous growth. In 10 short years, he had established Virgin Atlantic as Britain's second largest long-haul airline, with a reputation for quality and inn ...

(18 pages) 346 0 4.4 Aug/2003

Subjects: Businesss Research Papers

Virgin Atlantic Airways, ten years after.INSEAD case study about the way Virgin Atlantic has been managed by its CEO and the challenges for next years.

1 Executive summary"Virgin" is currently the third most recognized brand in Britain and it is commonly associated with t ... n but rather a risk-taking entrepreneur that emphasizes the fun in every activity he is driving the Virgin group into. Virgin's best known operations are probably air travel (the Virgin Atlantic and V ... rations are probably air travel (the Virgin Atlantic and Virgin Express airlines) and music stores (Virgin Megastores), but they are also involved in trains, finance, internet services, soft drinks, m ...

(29 pages) 637 0 4.1 Oct/2003

Subjects: Businesss Research Papers > Case Studies

Virgin airline case study

EXECUTIVE SUMMARYVirgin began in the 1970s with a student magazine and small mail order record company. Virgin's grow ... based on developing good ideas through excellent management principles, rather than on acquisition.Virgin looks opportunities where we can offer something better, fresher and more valuable, and seize ... ortunities where we can offer something better, fresher and more valuable, and seize them. Besides, Virgin often moves into areas where the customers have traditionally received a poor deal, where the ...

(21 pages) 903 1 4.3 Dec/2003

Subjects: Businesss Research Papers > Case Studies

Evaluation of the strategies undertaken by Virgin Group during the 1980s and 1990s under the leadership of Richard Branson

S E C T I O N A1(a). SWOT analysis for the Virgin Group in the late 1990sSTRENGTHSCore competences analysis has revealed about the Virgin Group ... isation's competitive advantage. ( see appendix 1,p.15; managing linkages). The strategy applied by Virgin prevented the company from loosing businesses.Some activities have been retained and develope ... ary skills and capabilities which match the firm's vision and goals ( see the appendix1; the aim of Virgin Communications).The sales of Virgin Music business for which Virgin was best associated with ...

(16 pages) 394 0 3.7 Apr/2005

Subjects: Businesss Research Papers > Case Studies

Virgin Rail Analysis.

INTRODUCTIONThis report looks at Virgin Rail Ltd, which is a subsidiary of Richard Branson's Virgin Group Ltd. Virgin Trains are one ... ssenger train operators in Britain with more than 1600 services a week calling at over 130 stations.Virgin Rail operates two franchises, the West Coast Main Line and CrossCountry Trains. Birmingham is ... ates two franchises, the West Coast Main Line and CrossCountry Trains. Birmingham is the hub of the Virgin Trains network from which frequent services are provided to London, Manchester, Sheffield Rea ...

(11 pages) 177 0 5.0 Feb/2006

Subjects: Businesss Research Papers > Case Studies

Entrepreneurship: The Virgin Group

AbstractRichard Branson the chief Executive of the Virgin Group is well known for making successful businesses out of 'crazy ideas'. It is a known fact ... t air balloon. Branson is the most innovative entrepreneur of the 21st century. He is known for his Virgin brand, a banner that represents his organization and he is also known to be a leader with inf ... examine the nature and leadership factor of the most successful British entrepreneur and the CEO of Virgin Group Sir Richard Branson. It will carry on explaining Branson's informal leadership styles a ...

(28 pages) 675 4 4.8 Mar/2006

Subjects: Businesss Research Papers > Case Studies

Virgin Blue

Company backgroundVirgin Blue, one of the airline companies in Australia, which provides lost cost, low fare domestic ... r services on routes between all of the Australia's major cities, is one of the subsidiaries of the Virgin Group that established on 3 August 2000 with two aircraft initially offering seven return fli ... ween Brisbane and Sydney. And this has been expanded to cover the major cities in Australia.By now, Virgin Group's holding in Virgin Blue has been reduced via a sale of half interest to Patrick Corpor ...

(7 pages) 131 0 3.5 Apr/2006

Subjects: Businesss Research Papers > Case Studies

Factors Affecting Operational Planning for Virgin Airlines

ing. Let's explore to deeper analyze the most important factors that affect operational planning in Virgin-Atlantic Airlines: ease of use of resources for customers and human resources. We will review ... of resources for customers and human resource directly affect the operational level of planning of Virgin-Atlantic.Before analyzing the factors affecting operation planning, we must know what operati ...

(2 pages) 51 0 0.0 May/2006

Subjects: Businesss Research Papers > Case Studies

Virgin Atlantic Airways (VS) 1984-1999

d industry where he was "guru", or entertainment of any sort, and thus a radical departure from the Virgin principle of expanding into related fields. Furthermore, the investments necessary to make an ... d fields. Furthermore, the investments necessary to make an airline work could, theoretically, drag Virgin Group to bankruptcy. And yet, the more Branson thought about Fields's scheme, the more feasib ...

(16 pages) 73 0 4.5 Jul/2006

Subjects: Businesss Research Papers > Case Studies

"Diversification is fundamentally a negative strategy.. Diversifiers are always running away from something." M.L. Kastens - Discuss

into four parts: Firstly a brief definition of diversification and types with examples from IBM and Virgin Empire, Secondly, why companies decide to diversify and the implications with examples from V ... 2005, pg 236).An example of a successful company which has engaged in unrelated diversification is Virgin Group of Companies with its division straddling across from virgin Atlantic airways, virgin m ...

(10 pages) 189 0 3.0 Mar/2007

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making

Strategic Management - Virgin Case Study

1) What are Virgin Group's distinctive resources/capabilities?The Virgin BrandFirstly, the Virgin brand is valua ... abilities?The Virgin BrandFirstly, the Virgin brand is valuable in the form of brand equity, where 'Virgin' is one of the most recognised brand names in the UK, and is also well-known in other importa ... well-known in other important markets including Europe and the U.S.A. Based on 1990s research, the Virgin brand was recognised by 96% of UK consumers (Case, p.685). Secondly, it is rare for a brand t ...

(5 pages) 221 1 3.4 Apr/2007

Subjects: Businesss Research Papers > Case Studies

A Strategic Analysis of Virgin Mobile South Africa

� PAGE \* MERGEFORMAT �6� A Strategic Analysis of Virgin Mobile South Africa Group:Private (Repeater)Subject:MBL 923Assignment:Group As ... urces and capabilities �84.1 Resources �84.1.1 Financial Resources �94.1.2 The Virgin Brand �94.1.3 Technology �94.1.4 The Virgin communications network in South Afr ... cense �104.2 Capabilities �104.2.1 Marketing and Sales �104.2.2 Leveraging the Virgin network �104.2.3 Buying Power �114.2.4 Research and development �115 Ana ...

(13 pages) 105 0 5.0 Jul/2007

Subjects: Businesss Research Papers > Case Studies

SWOT Analysis for Virgin Atlantic

SWOT Analysis for Virgin Atlantic�Done By: Fatima Aslam Ghulam HussainID: 200600347Introduction and Overview:&# ... 200600347Introduction and Overview:�The idea for the airline stemmed from the creator of the Virgin brand, Richard Branson. In 1977, seventeen- year-old Branson started an advisory service that ... hard Branson. In 1977, seventeen- year-old Branson started an advisory service that flourished into Virgin mail order record company within three years. After establishing Virgin Records as one of the ...

(6 pages) 147 0 3.7 Oct/2007

Subjects: Businesss Research Papers > Case Studies

Problem Solution: Gene One

nt team has no experience in moving a company from the private to public sector. In the case of the Virgin Group, the key to the airline's success has been twofold. First, although Richard Branson ass ... e legal and financial aspects of what the SEC requires for an IPO. Similarly to Gene One, Branson's Virgin colleagues did not immediately share his enthusiasm and his vision but Branson persevered. Fi ...

(14 pages) 217 0 5.0 Dec/2008

Subjects: Businesss Research Papers > Case Studies

Virgin Galactic Space Tourism Marketing Plan

Executive SummaryVirgin Galactic (VG), which is a part of the Virgin Group, is a leading company and pioneer in Subor ... pace travelling has been commercialised to fulfill the dreams of human to see the Earth from space. Virgin Galactic (VG) is one of the few pioneers available in the market. As this is a totally new ma ... eers available in the market. As this is a totally new market, and VG is also a new business of the Virgin Group, it is crucial to develop a complete marketing communications plan so that customers ca ...

(18 pages) 89 0 5.0 Apr/2009

Subjects: Businesss Research Papers > Marketing

Space Tourism: The Ansari X Prize, SpaceShipOne, SpaceShipTwo and Spaceport America

uniquely designed spacecraft SpaceShipOne (Valdes, 2004). Scaled Composites has now teamed with the Virgin Group and is now developing an even more advanced spacecraft known as SpaceShipTwo (Spaceship ... in table 1.SpaceShipTwoIn July of 2005, an announcement was made that Richard Branson, owner of the Virgin Companies, and Burt Rutan, owner of Scaled Composites, had signed a partnership to form a new ...

(11 pages) 19 0 5.0 Oct/2009

Subjects: Science Essays > Space

Sustainable Issues and Marketing Strategy

lity an issue which is environmental aspect including climate change, air pollution, waste that how Virgin Atlantic has been challenging to it and more especially on carbon emission aspects.Short intr ... hallenging to it and more especially on carbon emission aspects.Short introduction about companyThe Virgin Group is one of the UK's largest companies and its highest-profile business was Virgin Atlant ...

(8 pages) 59 0 0.0 Nov/2009

Subjects: Businesss Research Papers > Management

Best Snacks Generic Benchmarking Worksheet

ation to help catapult them into the top spot once again.Task B1: Generic Benchmarking: TopicsVirgin Group Ltd (Successful) Best Snacks must focus on choosing and designing innovation systems fo ... ed, and refined until only the few best are brought forward to commercialization" (Davila, p. 125). Virgin Group Ltd is known as one of the most innovative and creative firms in existence. One example ...

(15 pages) 51 0 0.0 Sep/2010

Subjects: Businesss Research Papers > Management > Human Resource Management