Essays Tagged: "Whopper"

Burger King and advertising

from 1983 to 1985. 'Search for herb' was a slogan used by BK about a person that has never tasted a whopper burger, this campaign was supposed to increase market share by 10% but in reality only incre ... ed a new advertising agency.1. In reading this case analysis I figured Burger King to advertise the Whopper, but throughout the past years they didn't do this. I figure the whopper or the flame broile ...

(7 pages) 267 0 3.6 Jan/1996

Subjects: Businesss Research Papers > Marketing

Gaining Weight.

would eat 6 meals of 700 calories (6 x 700 = 4200). That doesn't seem so bad, right? After all, the Whopper, fries, and Coke your buddy ate at lunch yesterday had over 1000 calories. By comparison 700 ...

(9 pages) 93 3 4.3 Mar/2004

Subjects: Humanities Essays > Health & Medicine > Sports

Evaluative Essay on fast food restaurants.

ger King. Other fast food restaurants might taste good but still not as good as Burger King grilled whoppers.Many fast food restaurants have their own phrase of words that they like to use like Burger ... ke sense. Burger Kings "Have it your way" is true because you can have it your way when you order a whopper you can pick what you want on it.Not many fast food restaurants grill their hamburgers, but ...

(2 pages) 138 1 3.0 Mar/2004

Subjects: Social Science Essays > Society and community

Burger King and its franchisees operate more than 11,400 restaurants in all 50 states and 57 countries and territories around the world.

King brand has become recognized for the great taste of FLAME-BROILING, HAVE IT YOUR WAY(R) and the WHOPPER(R). In fiscal year 2002, ending June 30, 2002, the BURGER KING(R) system had system-wide sal ... er base. Most importantly, by introducing tie in film products and new menu items such as a chicken whopper and then egg'wich muffin, their aim is to leverage their 'HAVE IT YOUR WAY'(R) equity by emp ...

(3 pages) 116 0 3.0 Mar/2005

Subjects: Businesss Research Papers > Marketing

Television advertisement

ample, burger king has a statistic comparison chart of how much beef is more inside a burger king's Whopper hamburger than the McDonald's Big Mac hamburger. In this case, people who are hungry for bur ... his case, people who are hungry for burger would often be convinced to go to burger king to eat the Whopper burger that has more meat at the same price as McDonald's Big Mac. Burger king commercial sa ...

(4 pages) 32 0 5.0 Feb/2008

Subjects: Social Science Essays > Communication Studies > The Media

Marketing Plan Phases I-IV

n attractive, clean surroundings. Americans were introduced to the signature flavor of the Original Whopper Sandwich in 1957 which is still one of the most highly favored burgers today.With the succes ... rcle. In 1963 the first international franchise opened in Puerto Rico, then in 1969 The Home of the Whopper moved into Canada. Today Burger King has created over 11,000 restaurants in over 65 differen ...

(26 pages) 197 0 5.0 Jan/2009

Subjects: Businesss Research Papers > Management > Leadership and Communication

Review of Financial Statements

er and soon became popular for offering their flame broiled hamburgers and what is now known as the Whopper burger." (Burger King, 2009). The next 60 plus years for Burger King began suffering the sam ... quickly in attractive, clean surroundings." (New York Job Source, 2009), thus, the invention of the Whopper which was an instant success. Today Burger is found in all 50 states and 74 countries and te ...

(7 pages) 109 0 1.0 Aug/2009

Subjects: Businesss Research Papers > Accounting

Fruity Pebbles

pop, and possibly cookies, if you were in luck! That all changed in 1957 when, you guessed it, the WHOPPER came out of the closet; so to speak. Since then, Burger King has introduced countless additi ... n creating "the King's" successes. And don't forget that which made its debut in 1957, the original WHOPPER. All of the above and more have made Burger King successful birthday after birthday. jTina ...

(7 pages) 3 0 0.0 Aug/2014

Subjects: Businesss Research Papers