User Details For: sereneme
Essay List
"Without adopting the marketing concept a company cannot possibly hope to develop future plans". Discuss this statement from the point of view of a manufacturer of capital goods.
- 1520 words (6 pages)
- 25
- 1
In the concept of the "marketing mix" what is meant by the term "Below the line" activities? Discuss the range of objectives likely to be set in using such activities.
- 1513 words (6 pages)
- 36
- 0
What is the importance of the concept of the product cycle for business planning and budgeting?
- 1563 words (6 pages)
- 44
- 1