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Using Perceptual Map in Marketing Simulation
The maib focus of this simulation is to allow students to apply information and construct a perceptual map that can be then used to develop an effective marketing plan for Thorr Motorcycles that will assist them in regaining their sales and position in the market. The simulation was broke down into three separate phases, and each will be discussed in detail in this paper.Phase One: Where is thunder- 11/01/2010
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