Packaging is a very interesting topic. In the new era with intensitified compeitition and neo-managerialism, it seems that packaging is more than the scope of what you've mentioned in this essay. In general, packaging for MNEs is no longer consumer-oreintated. Instead, packaging is used as a symbol of re-evaluation for the consumers and to build a brand personality.
- 30/04/2004
- 03:10:01
- Score: 2 out of 3 people found this comment useful.
Good Analysis
- 30/04/2004
- 03:02:32
- Score: 1 out of 2 people found this comment useful.
I actually work with the in-house advertising executive of Toyota, I've show him what you wrote here, he rated average. But I think the pieace little work is very useful in some aspect.
- 25/04/2004
- 04:54:33
- Score: 1 out of 3 people found this comment useful.
Although this is only for US market, and some of the works are from the Toyota Prius: Marketing Communication Plan, but additional works here are very useful and are complementary to the initial plan. Well done.
- 22/04/2004
- 01:30:40
- Score: 1 out of 4 people found this comment useful.
Yup, I make a mistake when I first post this paper. (I only pose the abstract in the first pace). So can the webmaster here delete this piece please?
- 20/04/2004
- 07:09:41
- Score: 4 out of 8 people found this comment useful.