A.) Basic description of Industry
Industries such as the US airlines are a very valuable and are used throughout the world as an easier way of transportation. Some would call this industry an oligopoly. The airline industry is classified by the government and is based on the amount of revenue that is generated from operations. This type of industry is categorized in 4 different sections: major, regional, national, and cargo carriers. All of these categories have ways of displaying and executing services to interested consumers. Major airlines are also called truck carriers. They are considered nationwide. National airlines are scheduled airlines for the planned consumers and travelers. Like the major airlines, national serve to medium and large size jets. Regional airlines focus mostly on transporting major travelers between major cities and small communities near by. This class has bee seen to have the fastest growing and most profitable segment of the airline industry.
Lastly there are the cargo carriers. They are part if the industry that focuses on the passengers and their cargo.
The airline industry has a main focus and that would be their customers and the satisfaction that is relayed to them. Their main concern is the people aboard. The customer needs to know that their trip will be easy, safe and somewhat relaxing. The airline industry has had to really focus on customer satisfaction since the tragedy of 9-11. After the huge economic boom, the industry has had to re-evaluate their strategic planning of staying afloat. This event was with out a question, a threat to the industry. Their planning and procedures have had to become very lengthy and drawn out to be able to provide the correct and appropriate customer satisfaction that is needed to keep the consumers around.
As this industry has to organize their...