Nokia - Cellular industry Nokia is in the cellular category in which it provides the consumers with reliable and fashionable cellular phones. The cellular phone industry right now is facing fierce competition, both nationally and internationally. Newly designed cellular phones with new features and technology are being offered almost monthly. Companies competing in this category find it necessary to introduce innovative ways to compete day to day in order to remain in business, in respect of both the product itself and the service that it provides. The competition from Japanese cellular phone companies are especially challenging, as they have innovative technology, good management and marketing skills. If one of the cellular phones producing companies is able to introduce a successful cellular phone, it can easily become the market leader as many people will be willing to switch to a better phone. Therefore, building brand loyalty is crucial for this industry.
It will be important for companies in this industry to be innovative and understand what customers need clearly in order to remain competitive, or else it will be out of the market in a short period of time.
Nokia Corporation is a mobile communications company primarily offering voice-centric mobile telephones, enhanced communicators, entertainment and gaming devices and media and imaging telephones. Effective January 1, 2004, the Company reorganized its structure and now includes four business groups: Mobile Phones, Multimedia, Networks and Enterprise Solutions. Mobile Phones develop mobile telephones for all major standards and customer segments in over 130 countries. Multimedia focuses on bringing mobile multimedia to consumers in the form of advanced mobile devices. Networks is a provider of network infrastructure, service delivery platforms and related services to mobile operators and service providers. Enterprise Solutions offers businesses a range of devices and mobile connectivity solutions based on end-to-end mobility...
A place in my heart
This is one VERY informative piece. Working in mobile communications as i do, I would have to dispute small aspects of this piece. for example, Almost all mobile devices on sale today are already by and large capable of sending and receiving email, internet access (by way of WAP) and with the use of MMS now available on most units, are even capable of sending and receiving photographs/video clips from one unit to the next as well as to email addresses and websites. This is no longer something that is due to happen in the future, it is here and now! The new Nokia 6600 (available in Europe) is also capable of displaying full lenght videos, as well as conecting directly to a portable printer to instantly print out those photographs taken with the integrated camera. IT is also set up to allow the user to view streamed video. Which might entail catching the latest football match live from the net. The nokia 7650 was capable of doing this also. It was launched approximately two years ago +. By and large it might be worth putting the facts and figures into laymans terms in the above piece. there is wonderful opportunity to give examples of how these services could effect you the user, should you choose to take advantage of some of them.
with regard to pricing... In most countries, the networks providing the services subsidize the cost of mobile phone devices. Thus making units available to customers at a very low price point. Thus driving competition among manufacturers, as... the networks are driving which model unit will sell best this week, based of which one has the strongest offer attached to it. It is naturally in the best interest of the manufacturer, to come to mass quantities agreeements with these networks in order to cushion their market position.
Ah I could go on and on, and in doing so undermine your tremendous research and effort in putting together this paper. Which would be completely unjustified. As top marks are deserved all round.
Cheers From Ireland
Tóg go bog é
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