Best Snacks Problem Solution and Defense

Essay by jmcsgal1University, Master's April 2010

download word file, 13 pages 0.0

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Problem Solution: Best Snacks Inc.

Carlotta Hampton

University of Phoenix


Problem Solution: Best Snacks Inc.

Business environments that foster creativity and innovation are considered a normal part of business now. Creativity is the ability to produce something new through imaginative skill, whether it is a new solution to a problem, a new method or device, or a new artistic object or form. The term generally refers to a richness of ideas and originality of thinking ( Adding innovation and creativity to a company's culture can improve the effectiveness of the company because "all innovation begins with creative ideas" (Jones, 2004). Best Snacks will have to create a program to help the employees increase their creative thinking skills. The program should flow directly from the choice of innovation strategy and balance, providing an active creation of innovations-through ideation, selection, development of ideas and efficient execution and commercialization" (Davila, Epstein, Shelton, 2006).

Describe the Situation

Issue and Opportunity Identification

Elizabeth Fairchild sent a memo to the employees stating that "due to the fast changes in the world; in order for Best Snacks to continue being successful the company will have to keep up with the changes. Best Snacks' success will depend on whether the company leads the way in creativity and innovation (UoP, 2010). Best Snacks has an opportunity to realign the company to put the company back on the right track with creative and innovative changes. "The individual level managers needs to do all they can do facilitate the learning of new skills, norms, and values so that individuals can increase their own personal skills and abilities and help build the organization's core competencies" (Jones, 2004).

The CEO of Best Snacks has several...