Abstract
With this search I try to explain what a brand is and which is the importance of the branding in the marketing of all the firms. Subsequently I wanted to link the cinema as a phenomenon of branding and, speaking of marketing, as a set in the market, with all the tools and all the lapels, also trying to uncover the reasons for which people buy a particular garment and the motives for which people go to the cinema.
Content
Abstract 2
Introduction 5
Part One: Brand
What is a Brand!? 6
Characteristics & Specification 7
The Significance of the name of a Brand in the Marketing of Products 8
Strategies and Development of the Strategies over the years 10
Underlying cultural justifications 13
Part Two: Brands in Cinematography
Cinematographic Brand 14
Development of the cinema throughout the history 16
* White & Black, Sound and New Tecnologies
* Kinds of Movies
* Distribution Channels
Part Tree : American Market, Italian Market
Different Developments 18
Reasons to produce a movie 22
Monetary Power, Distribution channels and Revennues 23
Part Four : Cinematographic Advertisment
Advertising as a tool for Marketing 25
Advertisment Channels 26
* Tv, Trailers, Billboards, Radio, Magazines and Preview
Part Five : Cinema as a need
Underlying reasons to go to the cinema 28
Thoughts, Emotions and Social Classes 29
Conclusion 30
Bibliography 31
Introduction
The object of my research regards the "Brand".
An 1890s advertisement showing model Hilda Clark i...
"Get fat on Lorings Fat-ten-u and corpula foods"; ...
MOO Business Card OrderA Brand is a sign variedly engraved or applied on an object to point out the ownership or the origin. It is one of the most important components of a product and the consumers perceive "the brand" as an important component of a product that adds value to the product.
All the brands have specific characteristics which give advantages, and services for the consumer.