With this search I try to explain what a brand is and which is the importance of the branding in the marketing of all the firms. Subsequently I wanted to link the cinema as a phenomenon of branding and, speaking of marketing, as a set in the market, with all the tools and all the lapels, also trying to uncover the reasons for which people buy a particular garment and the motives for which people go to the cinema.
Part One: Brand
What is a Brand!? 6
Characteristics & Specification 7
The Significance of the name of a Brand in the Marketing of Products 8
Strategies and Development of the Strategies over the years 10
Underlying cultural justifications 13
Part Two: Brands in Cinematography
Cinematographic Brand 14
Development of the cinema throughout the history 16
* White & Black, Sound and New Tecnologies
* Kinds of Movies
* Distribution Channels
Part Tree : American Market, Italian Market
Different Developments 18
Reasons to produce a movie 22
Monetary Power, Distribution channels and Revennues 23
Part Four : Cinematographic Advertisment
Advertising as a tool for Marketing 25
Advertisment Channels 26
* Tv, Trailers, Billboards, Radio, Magazines and Preview
Part Five : Cinema as a need
Underlying reasons to go to the cinema 28
Thoughts, Emotions and Social Classes 29
The object of my research regards the "Brand".
A Brand is a sign variedly engraved or applied on an object to point out the ownership or the origin. It is one of the most important components of a product and the consumers perceive "the brand" as an important component of a product that adds value to the product.
All the brands have specific characteristics which give advantages, and services for the consumer.