Essays Tagged: "Marketing"

Large British Business Engineering company: British Petrolium

groups. Our main activities are exploration and production of crude oil and natural gas; refining, marketing, supply and transportation; and manufacturing and marketing of petrochemicals. We have a g ...

(10 pages) 373 0 3.7 Mar/2002

Subjects: Businesss Research Papers > Case Studies

CROSS CULTURAL MARKETING ON THE INTERNET-Tutorial Major Assignment for Marketing

o global on the Internet really means going local in each geographic area because people respond to marketing messages through their own cultures. Marketers need to present messages that different cul ... in, language they speak or culture that they are born into.REFERENCESSchreiber, A.L., Multicultural Marketing, 2001, NTC Business Books,Chicago, USAZeff, R. & Aronson, B., Advertising on the Inter ...

(5 pages) 471 0 4.4 Mar/2002

Subjects: Businesss Research Papers > Marketing

The Future Of The Internet.

e truth of the matter is that the BBS industry is on its last rung on the ladder. Now we see G'comm marketing Worldgroup as a plug in to Netscape. Everyone knows that BBS's are old technology. Especia ...

(5 pages) 176 0 3.0 Jun/1996

Subjects: Science Essays > Computer Science > Internet and networking

Discusses how employees affect consumer behavior and what can be the best ways to improve their effectiveness. Personal experience

s. If the customers aren't treated well once in your store or business, what good does it do to use marketing to get them into your store or business. You also have the problem of each customer who wa ...

(3 pages) 244 2 4.2 Apr/1997

Subjects: Businesss Research Papers > Management

Reorganize a company who has just gone into liquidation.

problem, we have already thought up a plan. The bank manager have already accepts the financial and marketing aspects of the plan, but he is unsure of my management ability and how I would improve the ...

(4 pages) 96 0 4.1 Jan/1996

Subjects: Businesss Research Papers > Case Studies

An example of a business plan for a hypothetical company

mple in developing your ownbusiness plan. If you would like to read a series of articles jump to WebMarketing . For additional business aids click on The Practical Tools ofConsulting1. 0 Executive Sum ... g1. 0 Executive SummaryProgressive Consulting will be formed as a consulting company specializing inmarketing of high technology products in international markets. Its foundersare former marketers of ...

(13 pages) 1378 0 3.7 Mar/1997

Subjects: Social Science Essays > Economics

Marketing Project

is America's largest producer of bed and bath accessories, a prominence attained through inventive marketing, low-cost production, and inventive design. In the year 2000, The WestPoint Stevens Compan ... ies. They were also the industry leader in sales growth, low-cost production, and had award-winning marketing for their product line. The company is the leading supplier to large retailers such as Fed ...

(19 pages) 591 3 4.6 Oct/2002

Subjects: Businesss Research Papers

Burger King and advertising

good for marketing class -Burger King is a reliable burger company which has had its ups and downs. In 1974, ... em's, they also had internal problems. Management lacked focus and direction and has struggled with marketing mix decisions. Franchises became confused and angered, service was slow and food preparati ...

(7 pages) 267 0 3.6 Jan/1996

Subjects: Businesss Research Papers > Marketing


world, however, uses this term in a much narrower context to refer to production, distribution, and marketing of goods and services at an international level. Everyone is impacted by the continuing in ... opean Community is another example of how trade agreements impact the production, distribution, and marketing of goods and services. The 12 member nation of the European Community have dismantled the ...

(3 pages) 460 0 4.4 Dec/2002

Subjects: Social Science Essays

Antitrust Law: Analyzing AT&T and Microsoft in their cases with the Federal government. Deals with monopoly and company break-up issues

used to run under a monopoly. The company is not used to competing and never really had to do much marketing in order to sustain their dominance. By looking at the AT&T and Microsoft antitrust la ... is a combination of independent business organizations formed to regulate production, pricing, and marketing of goods by the members ( Today, there has been a shift to a high tech ...

(13 pages) 372 3 4.1 Mar/2003

Subjects: Law & Government Essays > Law > Cases

Marketing Concept and Marketing Segmentation in Practice: Haagen-Dazs

en-Dazs were the pioneers in the market for creating distinctive and indulgent taste experiences by marketing to an untapped segment - the adult ice cream lovers. The Haagen-Dazs brand quickly develop ... he ultimate super-premium ice cream. However, for the company to reach where it is today, a sincere marketing effort was undertaken from its early days to understand customers and their needs.Since th ...

(16 pages) 1348 2 4.7 Mar/2003

Subjects: Businesss Research Papers > Marketing

BARCO PROJECTION SYSTEMS (A). Worldwide Niche Marketing Harvard Business School Rev. April 25, 1996

he graphics segments, and erosion in sales in the data segment. BPS lacks a consistent strategy for marketing and product development since product evolution at BPS was "more a result of engineering s ... e Sony) would respect forever their vision of the market place.Therefore, we recommend developing a Marketing and R&D strategy that helps BPS to achieve the following:1.1 Increase efforts to encou ...

(5 pages) 486 1 4.4 Mar/2003

Subjects: Businesss Research Papers > Marketing

Merchandising in sports marketing.

right price at the right quantities at the right time in the right place with the proper controls. Marketing is the commercial functions involved in transferring goods from producer to consumer. By c ... lved in transferring goods from producer to consumer. By combining the aspects of merchandising and marketing into a sports spectrum, sports merchandising is the way professional sports teams and orga ...

(9 pages) 195 1 3.2 Apr/2003

Subjects: Businesss Research Papers > Marketing

Electronic sources of marketing.

IntroductionThe proposal which will be central to the research outlined below is the marketing and promotion of a newly created Educational Voluntary Organisation involved in the promot ... ebate within schools and Universities in Wales. Such an organisation faces particular challenges in marketing its services to a recognised group but with distinct difficulties in promoting its work in ... overing opportunities for the promotion of an education voluntary organisation.MethodologyGathering Marketing Intelligence from secondary data or by desk research is best approached as a structured ta ...

(11 pages) 255 0 1.7 Apr/2003

Subjects: Businesss Research Papers > Marketing

This essay critically examines the use of market research for a proposed project.

ment is a commentary that critically examines the research proposal for investigating the impact of marketing activity in the recruitment of students from the Republic of Ireland to the University of ... ty and by default does not allow for planning and allocation of resources to increase the impact of marketing activity or decide that resources can be better allocated elsewhere.If the management at t ...

(13 pages) 1046 3 4.0 Apr/2003

Subjects: Businesss Research Papers > Marketing

How important is privacy in the on-line world and how can companies face the challenge of privacy violation?

ill be an issue if a person clearly expresses the desire to exercise the right. The question is how Marketing is related with the right of privacy? How far can companies, which gather information abou ... f privacy? How far can companies, which gather information about customers needs wants and demands (Marketing's basic principle) operate in an acceptable or else ethically accepted way?Marketing and P ...

(9 pages) 437 1 3.7 Jun/2003

Subjects: Businesss Research Papers > Marketing

How Can Artificial Intelligence Help Us?

alking about? Are these technologies beneficial to our society or mere novelties among business and marketing professionals? Medical facilities, police departments, and manufacturing plants have all b ...

(12 pages) 286 0 4.3 Jun/2003

Subjects: Science Essays > Computer Science > Artificial Intelligence

Southwest Airlines.

for more than twenty consecutive years. These elements included, service, operations, cost control, marketing, and the corporate culture. All of these elements combined contributed to the success of S ... cedures regarding takeoffs and landings and fuel was purchased from vendors with the lowest prices. Marketing was an important element to the success of Southwest Airlines. Price, convenience and serv ...

(6 pages) 822 2 4.7 Jul/2003

Subjects: Businesss Research Papers > Case Studies


r sales department. Brenda Crohn, the recruiting director, and John Stubbins, the vice president of marketing, have different ideas about how to find qualified applicants. Crohn's aim is to attract th ... also have a 33 percent hiring rate of all applicants.Crohn is the recruiting agent.Stubbins is the marketing vice president.If calculations are done there are additional facts:(Based on 100 ads)Trade ...

(2 pages) 31 0 3.0 Aug/2003

Subjects: Businesss Research Papers > Management

Accounting Ethics.

When examining the effect of open marketing on the profession ofaccounting it is important to view it from three perspectives: theclie ... ives: theclient's, the profession's, and society's. Additionally, two key areasthat are affected by marketing must be addressed,these are concerning competition, and ethical implications. Marketing in ... March 1990 issue of the CPAJournal Arvid Mostad, CPA published an article in which he set up "SevenMarketing Guidelines." His first guideline was "Create your own specialniche." (Mostad p.54) He goes ...

(7 pages) 517 0 3.5 Sep/2003

Subjects: Businesss Research Papers > Accounting