An example of a business plan for a hypothetical company
Business Plan: Progressive Consulting
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1. 0 Executive Summary
Progressive Consulting will be formed as a consulting company specializing in
marketing of high technology products in international markets. Its founders
are former marketers of consulting services, personal computers, and market
research, all in international markets. They are founding Progressive
Consulting to formalize the consulting services they offer.
1. 2 Mission
Progressive Consulting offers high-tech manufacturers a reliable, high
quality alternative to inhouse resources for business development, market
development, and channel development on an international scale. A true
alternative to in house resources offers a very high level of practical
experience, know how, contacts, and confidentiality. Clients must know that
working with Progrssive Consulting is a more professional, less risky way to
develop new areas even than working completely in house with their own
people. Progressive Consulting must also be able to maintain financial
balance, charging a high value for its services, and delivering an even
higher value to its clients. Initial focus will be development in the
European and Latin American markets, or for European clients in the United
1. 3 Keys to Success
*Excellence in fulfilling the promise completely confidential, reliable,
trustworthy expertise and information.
*Developing visibility to generate new business leads.
*Leveraging from a single pool of expertise into multiple revenue generation
opportunities: retainer consulting, project consulting, market research, and
market research published reports.
2. 0 Company Summary
Progressive Consulting is a new company providing high-level expertise in
international high-tech business development, channel development,
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