As the amelioration of living standard, the requirement in quality of life also improved. Accordingly, people do not only satisfy their basic needs, but also seek for a sense of relish. The notice of this Epicureanism enhances the idea of commencing a CafÃÂ© - "Fascinate".
Due to the resuscitation of economy, there is a well prospect of market in Australia; customer purchasing power raised, shows that it is the time for starting this new venture. After patiently searching three months for the ideal location, one was finally found. Fascinate will be located near to city commercial area, because of the high density of population and convenient location.
Through the marketing research, we perceived that Australian prefer to have a enjoyable place for chat and rest with friends during free time, rather than have a regular dining time. Therefore, the target market of Fascinate would be this group of people, mostly; they are teenager, office workers, students, businessman, dieting ladies and middle age women.
In order to provide ideal place for customers, Fascinate has two missions:
1. Fascinate is a self-service CafÃÂ© dedicated to consistently providing high customer satisfaction by providing excellent service, quality food, and furnishing an enjoyable atmosphere with an acceptable price.
2. By providing a top quality, entertaining dining experience at an unbelievably low price. We want "word of mouth" to be our best form of marketing, where our guests cannot believe the value of their dining experience and cannot wait to tell their friends and neighbors
To achieve our mission, except $300,000 is financial support by owner, Fascinate is seeking another $200,000 in additional loan financing. The loan will be collateralized by the assets of the company, and backed by the character, experience, and personal guarantees of the owners. This report will provide detail information...