Executive Summary:
Figure 1
Figure 2
Figure 3D&D (Dreams and Desires) Customize Beauty Salon is a unique salon of its kind. It tends to provide all barberry and cosmetology services under one roof in a unique way. What makes D&D so unique is its distinguish software. The software allows the client to see, realize and evaluate him/herself in a real time. It takes picture of the customer and instantly allows them to perform different functions, such as; try different hairstyles, change hair color, apply different types of facial hairstyle and for girls/women it allows them to apply wide range of makeup as well. The purpose behind such a unique idea is to fully satisfy the hidden needs and wants of the people which usually they are unaware of. Once they have the opportunity to realize and evaluate themselves there is more chance that the customer will leave as a happy customer. So using the same phenomenon we are going into the market with the different slogan "No One Leaves unhappy". As the work of a beauty salon does not ends up here, it requires professional and well experienced staff to provide customers the services exactly what they perceive in their mind and what the software had shown them. For that we are striving to hire two foreign qualified professionals initially. Along with their regular duties they will also train our local beauticians/hairdressers. Our distinctive D&D software will act as a competitive advantage for us, through which we are going to compete with the well established big giants in the beauty clinic industry. As no one in the industry is currently serving the customers with this mind set so it's a kind of gap we have identified and we have prepared a strong strategy to fulfill these hidden needs and wants of the customers...