Buyer Behaviour - Mobile Phone The Latest Technology

Essay by asankacheaterCollege, UndergraduateC+, April 2009

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Mobile phones

the Latest Technology

Buyer Behaviour


Mobile phones the Latest Technology

According to (History of mobile phone, 2008) a mobile phone is a portable electronic device used for mobile communication. Today it is very difficult for people to live without mobile phones. Mobile phones can offer some incredible benefits. However they also present certain challengers.

History of mobile phones

Mobile phone was introduced by bell Labs engineers at AT & T in 1947. There are several generations in mobile phone history.

In 1973 Motorola manager Martin Cooper stunned every one by using the 1st practical mobile phone. It could be used from anywhere. But it was quiet heavy. Mobile phone requires cellular net work for conducting calls. In 1979 NIT from Japan launched the worlds 1st commercial cellular net work.

According to (Articlesbase, 2009) by the end of the 1980's mobile phones work very popular in Europe and north America.

This was the period for the 1st generation mobile phones. The first, 1st generation mobile phone was the Motorola Dyna TAC 8000X.

Then in 1990's the size of the mobile phones became slimmer. At this time mobile phones turned analogue to digital. This was the period for the 2nd generation mobile phones.

Finally today 3G mobile phones include cameras, multimedia, mp3, Wi-Fi, etc.

Sensory stimulies associated with mobile phones.

Sensory stimulies associated with mobile phones are,




Colures have ability to evoke strong emotional reactions. Today we can see mobile phones in different colures. Colours system in mobile phones is extremely developed today.

Then sound has a strong influence upon consumer's moods and behaviour. Today mobile phones have very attractive sound systems.

Touch is also a important stimuli. Smoothness in mobile phones is a very attractive element.

New features in mobile phones

Today there are so...