Four Seasons is a sports good retailer that sells a range of football (soccer, rugby league, rugby union and AFL) apparel, (boots, socks, shorts, etc) and equipment, (balls, shin-pads, etc).
Four Seasons will not be producing any products themselves, but rather on-selling existing products from wholesalers such as Nike and Adidas etc.
Four Seasons will satisfy the need for football equipment and apparel and an individualistic service. A need for high quality products and customer service that match.
The Four Seasons products will not be unique, as they are not exclusive to the store, but rather the service provided by the sales equipment is what sets Four Seasons apart from the rest.
The name of the business is Four Seasons.
The mission statement of Four Seasons is as follows:
"Our mission is to empower our customers to reach their full sporting potential, by addressing and meeting the physical and material needs of each individual."
TABLE OF CONTENTS
BUSINESS PROFILE 4
The Business Concept - Industry, SWOT 4
The Distinctive Competitive Advantages 4
THE MARKET 6
The Market Size and Trends 6
The Target Market 7
The Competition 8
The Market Share 8
THE MARKETING PLAN 10
The Marketing Strategies 10
The Marketing Mix - Product, Price, Promotion, Place 10
THE OPERATIONS PLAN 14
The Production Facilities 14
The Production Logistics 15
The Production Costs 15
THE ORGANISATIONAL AND HUMAN RESOURCE PLAN 17
The Key Personnel and Responsibilities 17
Human Resource of the Future 18
The External Advisers 18
The Legal Structure and Ownership 19
THE FINANCIAL PLAN 20
The Financial Forecasts and Analysis 20
The Sources and Uses of Finance 20
The Risks and Responses Error! Bookmark not defined.
THE SCHEDULE OF KEY ACTIVITIES 22
The milestones and Relationships/The Timetable 22
THE BUSINESS CONCEPT...