Abstract Marketing can be described in more ways than one but in any definition you find the key to a company's success can be attributed to their marketing. You can best describe market by the 4 P's: product, price, place and promotion. In this paper I describe how companies using marketing plans to get their consumers to by their products. This is done by providing a product to a specific region with a specific need and promoting that idea towards a consumer with a need.
Defining Marketing Marketing can be defined in more ways than one. Do not confuse marketing with advertising because they are not the same thing. The right marketing plan can greatly whether or not a business will succeed or take on major losses.
Definitions of Marketing Marketing is defined by Business Dictionary as management process through which goods and services move from concept to the customer.
It is based on thinking about the business in terms of customer needs and their satisfaction. It is based on four elements called 4P's. The first is identification, selection, and development of a product, some people think this may be the most important part. The second is determination of its price, then selection of a distribution channel to reach the customer's place, and finally the development and implementation of a promotional strategy (Business dictionary 2007).
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This is the definition of marketing by the American Marketing Association. This definition was approved by their board of directors and was defined as a new definition adopted in October of 2007 (AMA 2007).
My personal definition of marketing is a process of focusing a consumer on...