Define Marketing Paper

Essay by luzdeliaUniversity, Bachelor'sA-, October 2007

download word file, 3 pages 4.0

MKT/421 � PAGE �3�

Defining Marketing Paper

Luz D. Guardado

Lisa Gallagher

August 29, 2007


Marketing, in my opinion, is when a desire product needs to be advertised and sold based on the customers needs. According to Wikipedia Marketing is defining as follow "an organization first determines what its potential customer's desire, and then builds the product or services. Marketing theory and practice is justified in the belief that customers use a product/service because they have a need, or because a product/service provides a perceived benefit.

Management Library (1997-2007) states that "basically one might look at marketing as the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and are getting appropriate value in return. Think about marketing as "inbound" and "outbound" marketing."

According to Management Library (1997-2007) "ongoing promotions may consist on outbound marketing. For example advertising and promotion of their products, the sales, customer services, public and media relations (focused on the whole organization) and customer satisfaction."

For advertising and promote a product I would use advertising Blogs. Is easier for customers (Internet shoppers) to research for a product browsing in the internet and the Blog's link that are provided to customers are targets to compare prices quick and handy. Or, how about to have a part time job advertising products and/sales by having an account with GoogleAd. Another example that is important to consumers is transportation. Minivans are essentials for soccer moms because they are practical, economical and essential. The TV commercials take care of marketing/advertising, customers arrive in auto dealership then car notes are signed.

Food would be the next most important. Unfortianally food marketing/advertisement to children in the United States is a missed opportunity that is a direct threat to the health projections of our...