A month has passed since I got in to this school. A lot has happened and I've also learned a lot. And many of my opinions considering marketing or should I say the whole business life which I took for granted before have changed also. Now when we have just seen the tip of the iceberg things are going to get interesting as we take a deep breath and dive in to the world of business, trying to understand it or even control it.
Marketing - Where lies its value? An interesting question especially when asked from a "newcomer" since there is a lot of different opinions out there and everybody claims that their opinion is right. Now we have to create a strong basis that we could determine our self what is right and what is wrong and form our own opinions. On the following I'm trying to explain the basic idea of marketing. Marketing consists of advertising and promoting your product or service in order to sell it. Your business produces goods and services. Marketing is what lets potential customers know that they are available for sale. Sales, advertising, and public relations are each essential components of marketing and each require specialized skills and expertise.
A focus on what the customer wants and needs is essential to successful marketing efforts. This customer-orientation should go hand-in-hand with the company's objective of maintaining a profitable volume of sales. Marketing is a creative process combining all of the activities needed to accomplish both of these objectives.
The American Marketing Association's definition of marketing is:
"The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives."
You see in the above definition that the process...