Delta Airline's Marketing Tools

Essay by njg429University, Bachelor'sB+, July 2008

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Aviation and air services industry is a large, competitive, and challenging industry, characterized by high capital and labor requirement, together with customer participation during transactions hence service fulfillment.

Providing great reach and the potential for rich interaction, the internet is a natural medium for travel transactions. Airlines are turning to e-commerce to keep business flying, and the reason they are focusing on selling tickets through their Web sites is that it is the cheapest distribution channel.

Industry players use different technologies to differentiate their services to customers, to create customer loyalty, and serve them faster and in more convenient ways than their competitors do. Therefore, Delta has developed some tools to communicate with their customers as in-flight broadband service and new mobile service,Air Flight industry is moving into an environment characterized by an abundance of information - the new source of airfare information is the Internet. Therefore, any player in this industry needs to produce informative materials in digital form, which can be disseminated using the new information technologies.

Today, Delta's marketing tools include setting up e-businesses to help sell and promote their products. By setting up e-businesses, companies are able to offer customers products and services at lower prices than the traditional brick and mortar companies are. One of the reasons for this lower price is due to the low overhead cost, and advertising costs.

Internet marketing tools are the means to search engine optimization. In order to profit from any website, an organization must use these tools for effective marketing strategies. Delta Airline's website typically offers a variety of information and other features in an attempt to build close relationships with customers and generate an interest in the company. The website offers information about the company's history, mission and philosophy, and the various products and services that...