Essay by torah666University, Master's August 2003

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In this paper, I intend to show how e-business has made a huge impact on the book industry. I will discuss some of the different types of activities and features made possible by e-business. In addition, I will distinguish the types of customers more likely to use the "click" versus the "brick" information and transactions. Furthermore, in my analysis, I will include a prediction of the future success and survival of the click versus the brick version of the book industry.


Before we can define e-business, we must first take a closer look at E-Commerce (EC). EC is an emerging concept that describes the process of buying, selling, or exchanging product, services, information, and payment via a computer networks, including the Internet. Now that we understand how e-business was derived, we can now define e-business.

E-business refers to a broader definition of EC, not just the buying a selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transaction within an organization.

According to Lou Gerstner, IBM's CEO, "E-business is all about time cycle, speed, globalization, enhanced productivity, reaching new customers and sharing knowledge across institution for competitive advantage.

Pure VS. Partial EC:

There are two types of EC, Pure and Partial and they can take many forms depending of the degree of digitization of (1) the product or services sold; (2) the process and (3) the delivery agent or intermediary.

Some types of activities and features made possible by e-business:

Businesses operate today in a diverse environment. They interact with a wide variety of clients, both inside and outside of the enterprise, and they rely on disparate systems and processes to power their business activities. In this kind of environment, businesses face an integration challenge. To fully maximize their resources,