Effective Strategies of E-marketing

Essay by ozgurmadranUniversity, Bachelor'sA, May 2010

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EFFECTIVE STRATEGIES OF E-MARKETING IN TERMS OF VISUAL COMMUNICATION

TABLE OF CONTENTS

ivLIST OF FIGURES �

vLIST OF ABBREVIATIONS �

viACKNOWLEDGEMENTS �

viiABSTRACT �

viiiÖZET �

11. INTRODUCTION �

32. MARKETING �

42.1 Marketing Concept �

52.2 Marketing Strategies for Competitive Advantage �

62.3 Marketing Mix �

92.3.1 Product �

102.3.2 Price �

102.3.3 Place �

102.3.4 Promotion �

122.4 Managing The Marketing Effort �

122.5 The Marketing Environment �

152.6 Market Entrance Systems �

152.6.1 Exporting �

172.6.7 Direct investment �

193. E-MARKETING AND THE CUSTOMER BUYING PROCESS �

283.1 Need and Want Recognition �

323.2 Evaluation �

383.3 New Approach for Buying Process �

484. EFFECTING FORCES OF E-MARKETIMG �

514.1 Internal Forces �

524.1.1 Organizational innovation �

534.1.2 Organizational bureaucratization �

554.1.3 Centralization �

554.1.4 Market orientation �

574.1.5 Competitor orientation �

584.1.6 Inter-functional coordination �

614.2 External Forces �

624.2.1 Market turbulence �

634.2.2 Technological turbulence �

644.2.3 Web-marketing strategy �

654.2.4 Web-design �

674.2.5 Web-price �

695. EFFECTIVE STRATEGIES OF E-MARKETING AND MARKETING PLAN �

705.1 Characteristics Of A Good Website �

725.2 Measurement of Success of Design �

745.3 Designing Marketing Plan �

796. CONCLUSION �

85REFERENCES �

87CURRICULUM VITAE OF THE AUTHOR �

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ABSTRACT

In last ten years e-marketing having an undeniable progress with increasing use of Internet. From day to day facilities and varieties of internet create interest of consumers. Through those reasons websites are developing their virtual designs for to strengthen their interactions with consumer.

E-marketing is a service that B2B and B2C companies use. E-marketing can be used to increase business for a company. E-marketing has the potential to reach many more people in a short amount of time than traditional marketing. The world we live in today makes it necessary for companies to use this form of...