Initially, the Internet was designed to be used by government and academic users,
but now it is rapidly becoming commercialized. It has on-line "shops", even
electronic "shopping malls". Customers, browsing at their computers, can view
products, read descriptions, and sometimes even try samples. What they lack is
the means to buy from their keyboard, on impulse. They could pay by credit card,
transmitting the necessary data by modem; but intercepting messages on the
Internet is trivially easy for a smart hacker, so sending a credit-card number
in an unscrambled message is inviting trouble. It would be relatively safe to
send a credit card number encrypted with a hard-to-break code. That would
require either a general adoption across the internet of standard encoding
protocols, or the making of prior arrangements between buyers and sellers. Both
consumers and merchants could see a windfall if these problems are solved. For
merchants, a secure and easily divisible supply of electronic money will
motivate more Internet surfers to become on-line shoppers. Electronic money
will also make it easier for smaller businesses to achieve a level of automation
already enjoyed by many large corporations whose Electronic Data Interchange
heritage means streams of electronic bits now flow instead of cash in back-end
financial processes. We need to resolve four key technology issues before
consumers and merchants anoint electric money with the same real and perceived
values as our tangible bills and coins. These four key areas are: Security,
Authentication, Anonymity, and Divisibility.
Commercial R&D departments and university labs are developing measures to
address security for both Internet and private-network transactions. The
venerable answer to securing sensitive information, like credit-card numbers, is
to encrypt the data before you send it out. MIT's Kerberos, which is named
after the three-headed watchdog of Greek mythology, is one of...
Businesss Research Papers essays:
... and product characteristics. A more up to date definition is, "an e-marketplace occupies a virtual space on an electronic network, an inter-organisational information system (IOS) or an Internet-based e-commerce platform that intermediates between multiple buyers and sellers ...
... of consumers: a. Busy consumers who do not have enough money to go to a real mall and would like to make their orders online. b. End users who can not go to a shopping mall for ...
... phone number, email address, and credit card number with expiry date. This information is then sent in and checked by the business. After all the information has been verified, the product would then ...
... manner that offers substantial benefits to both buyers and sellers. The principal advantages of the priceline.com system include the following: Priceline.com's Name Your Own Price(sm) demand collection system allows consumers to ...
... online credit card security. So shopping online can be convenient and safe right from you home. They also offer a safe, secure and complete website where consumers can purchase all of the same products found ...
... go shopping safely and the merchant is bound to be paid. Every time the user then goes shopping online, a unique credit card number and expiration ...
... 5Political and Legal FactorsThe Los Angeles city council was considering an ordinance that would require licensing ... the buyers price sensitivity. This indicates that as long as Starbucks maintains quality products and superb customer-service, individual consumers are ...
... questions and entering credit card numbers onto a keypad. It should come as no surprise that some of the major players trying to build the Information SuperHighway are those who introduced televised 'home shopping'. Information ...