Gender stereotype in Ads

Essay by madbawaUniversity, Bachelor's December 2004

download word file, 26 pages 4.8 1 reviews

Downloaded 371 times


"Advertising is mass communication an advertiser pays for in order to convince a certain segment of the public to adopt ideas or take actions of benefit to the advertiser."

History of advertising

The first forms of advertising officially evolved with the coming of the outdoor display, which was usually, an eye-catching sign painted on the wall or at the side of a building. Further on, a very simple but effective form of advertising took shape. Merchants employed "town criers" who shouted the praises of the merchants wares. The use of voice and language came into use here. Print advertising came into the picture only with the onset of the printing press by Johannes Gutenberg in 1445. Printers and later the merchants, then used flyers to advertise their products. These flyers often contained characteristic symbols of the guild members and the tradespeople and were also used as a poster on walls.

Advertising made it's greatest early advances in the United States of America. The nation lacked transcontinental transportation and communication systems. But clever manufacturers tried reaching the consumer directly through catalogues. The First American Mail-order houses appeared in the early 1870s.

The New Era Of Advertising

In the 1880s a new era of advertising began: New methods of manufacturing led to greatly increased output and decreased the costs for the producers of consumer goods. All this were assumptions that now allowed nation-wide distribution and nation-wide advertising. The state then necessitated the growth of advertising agencies and dictated their activities.

Firms began to market their packaged goods under brand names. Some of the first brands were firms like Ivory, Colgate, Wrigley and Coca Cola. Previously such everyday household products like milk, sugar, soap, rice and candles had been sold in neighbourhood shops from bulk packages.

The Advertising-Boom

In the 1920s...