Global Business Plan

Essay by DANIMAL69University, Bachelor'sA, May 2007

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Table of ContentsIntroduction to Motorola ……………………………………………………....PagesExecutive Summary ……………………………………………………………PagesRegional and Country Analysis ………………………………………………..PagesoHistorical Perspective ……………………………………………………...PagesEconomy …………………………………………………………..PagesPolitics ……………………………………………………………..PagesCulture ……………………………………………………………..PagesReligion ……………………………………………………………PagesInterrelationships …………………………………………………..PagesoEconomic Alliances ………………………………………………………..PagesoEconomic Development ……………………………………………………PagesoGlobalization ……………………………………………………………….PagesoRegional Organizations …………………………………………………….PagesCountry Risk Analysis …………………………………………………………PagesoInitial Screening ……………………………………………………………PagesForeign Trade and Investment ……………………………………..PagesModes of Entry …………………………………………………….PagesoSecond Screening …………………………………………………………..PagesEconomic Indicators ……………………………………………….PagesBalance of Payments ……………………………………………… PagesBudget Deficits …………………………………………………….PagesDegree of Inflation …………………………………………………PagesExchange Controls …………………………………………………PagesCurrency Convertibility ……………………………………………PagesGross Domestic Product (GDP) ……………………………………PagesoThird Screening …………………………………………………………….PagesEntry Barriers / Currency Risk Management ………………………PagesProfit Remittance Barriers / Currency Risk Management …………PagesOther Possible Barriers …………………………………………….PagesoFourth Screening …………………………………………………………..PagesDemographics ……………………………………………………..PagesEducation ………………………………………………………….PagesHealth ……………………………………………………………...PagesLabor ………………………………………………………………PagesoFifth Screening …………………………………………………………….PagesNumber, Size and Financial Strength, Market Share, Marketing Strategies and Distribution ………………………………………………………..PagesStrategy Implementation ………………………………………………………PagesoHuman Resources Management (HRM) …………………………………..PagesoLegal and Ethical Issues …………………………………………………... PagesoSupply Chain Management ……………………………………………….PagesoResearch and Development (R&D) ……………………………………….PagesoInformation Technology (IT) ……………………………………………...PagesCultural Awareness ………………………………………………..PagesoImpact ……………………………………………………………………...PagesFinance and Marketing Plan …………………………………………………...PagesoFinancial Organization and Resources …………………………………….PagesoMarketing Plan …………………………………………………………….PagesProduct Modification ………………………………………………PagesPricing ……………………………………………………………...PagesPromotional Programs ……………………………………………..PagesDistribution Channels ……………………………………………...Pagese-Business ………………………………………………………….PagesConclusion ……………………………………………………………………..PagesReferences ……………………………………………………………………..PagesExecutive SummaryInspired by the successful Razr project, Motorola is planning to launch a high-end custom-design cellular phone in the country of Saudi Arabia.

In the 1930s, U.S. geologists discovered oil in Saudi Arabia. The economic development of the country began after World War II when production of the oil began making Saudi Arabia an oil rich country.

By 1974, Saudi Arabia economy was the fastest growing in the world. Saudi Arabia government is a monarchy run country, so "there are no political parties or national elections." For many years, Saudi Arabia had a well-established relationship with the U.S., Europe, and Asian countries.

In the economic development stage of Saudi Arabia, the horizon looks good for potential business opportunities as well as investing. The Saudi Arabian market is highly competitive and business transactions are dealt in a basis of quality and cost. (Saudia-online 2000)As Saudi Arabia has started the process of building mega-economic cities in the coming years, there are...