Job Description for Retail Store Manager

Essay by irishangel0513College, UndergraduateA, April 2004

download word file, 5 pages 3.9

Job Description

Date written:

October 19, 2003

Job Status:

Full-time position

Position Title:

Retail Store Manager

Job Summary:

Manages sales activities of establishments. Directs staffing, training, and performance evaluations to develop and control sales program. Coordinates sales distribution by establishing sales territories, quotas, and goals and advises dealers, distributors, and clients concerning sales and advertising techniques. Assigns sales territory to sales personnel. Analyzes sales statistics to formulate policy and to assist dealers in promoting sales. Reviews market analyses to determine customer needs, volume potential, price schedules, and discount rates, and develops sales campaigns to accommodate goals of company. Directs product simplification and standardization to eliminate unprofitable items from sales line. Represents company at trade association meetings to promote product. Coordinates liaison between sales department and other sales-related units. Analyzes and controls expenditures of division to conform to budgetary requirements. Assists other departments within establishment to prepare manuals and technical publications.

Prepares periodic sales report showing sales volume and potential sales. May direct sales for manufacturer, retail store, wholesale house, or other establishment. May direct product research and development. May recommend or approve budget, expenditures, and appropriations for research and development work.


1.Directs and coordinates activities involving sales of manufactured goods, service outlets, technical services, operating retail chain, and advertising services for publication.

2.Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs.

3.Directs coordinates, and reviews activities in sales and service accounting and record keeping, and receiving and shipping operations.

4.Analyzes marketing potential of new and existing store locations, sales statistics, and expenditures to formulate policy.

5.Consults with department heads to plan advertising services secure information on appliances and equipment, and customer required specifications.

6.Reviews operational records and reports to project sales and determine profitability.

7. Advises...