marketing plan

Student ID:

119109591

Student Name:

YONG PEY GEEY

Module Name:

Principles of Marketing

Module Code:

UGB 112

Centre/ College:

SEGi College, Subang Jaya

Due Date:

30 Nov 2012

Hand in Date:

30 NOV 2012

Assessment Title: The Business Marketing Plan for a Premium Product.

Learning Outcomes Assessed:

- Knowledge and understanding of different areas to prepare a good marketing plan

Learning Outcomes Assessed:

Feedback relating learning outcomes assessed and assessment criteria given to students:

Contents

Assessment

Marks:

Submission 1:

20%

Introduction:

12%

· Executive summary

· Company summary

Product and Services

20%

· Products and Service Description

· Competitive Comparison

· Supply and Demand Analysis

· Technology Needs

Market Analysis

20%

· Target Market

· Industry Analysis

Strategy and Implementation

20%

· Marketing strategy

· Sales strategy

Web Plan

12%

· Strategy and requirements

Conclusions

12%

· Summary of the marketing plan

· Recommendations

This coursework must have a Cover Sheet, Table of Contents and Page Numbers, Proper Headings/Titles for each part answered, list of references (Use of Harvard Referencing System)

4%

Total

100%

Areas for Commendation:

Area for Improvement:

General Comments:

Assessors Signature:

Overall Mark (Subject to ratification by the assessment board)

Moderators Signature:

Students Signature: (You must sign this declaring that it is all your own work and all sources of information have been referenced)

Title

Page number

Executive Summary

1.1 Objectives

5

1.2 Vision and Mission

5

Company Summary

2.1 Background

5

2.2 Company Locations and Facilities

6

Products and Services

3.1 Product Description

6

3.2 Competitive Comparison

6-7

3.3 Supply and demand details

7-8

3.4 Technology needs

8

Market Analysis

4.1 Target Market

4.1.1 Target Market Segment Strategy

9

4.1.2 Market Needs

9

4.1.3 Market Trends

9-10

4.1.4 Market Growth

10

4.2 Industry Analysis...